Gourmet Food Brand with 12 Years of Success and Robust YOY Growth for Sale

This 12-year-old business sells a wide variety of jerky, meat snacks, seasonings, and hot sauces. With 500+ SKUs and growing, Amazon amounts to 90% of sales mix with 48% FBA and 42% FBM. They sell their own brand of products as well as the products of 20+ other brands through very close distribution relationships that have taken many years to build.

OPERATIONS

Since being launched in 2010, the company has grown an average of 20% year over year, achieving sales in excess of $1 million in the last 12 months. Over the past 12 years the company has maintained an enviable 99% Lifetime Seller Rating on their Amazon platform, where most of their sales are conducted.

The company has no contracts with 3PLs, saving plenty of capital on operations. The current owners each spend about 25 hours per week on the business (which includes operating the retail store).

MARKETING AND KEY METRICS

Sales remain high throughout the year, and the only seasonal factor is that profits heightened during the holiday season, which garners 44% of sales for the year.

Expanding B2B sales won’t be difficult for a new owner. The brand that makes most of Amazon’s sales has agreed to transfer any distributorship to a new location, relocating the business to wherever the new owner wants it as business remains fluid during the process!

Over 90% of the company’s sales are made on Amazon, with 48.3% shipped via FBA and the other 41.7% of those orders being processed by the company.

Their customer base is expanding rapidly, and their foods are now being purchased by, or as gifts for, campers, lumberjacks, fitness enthusiasts, and many others. Their customer demographics are impressive: Men and women alike, of all age groups, with women customers buying these products as gifts for men now making up a significant share of the customer base. The target market is now spending on average $28 per order.

BUSINESS MODEL & RESOURCES NEEDED

There are no employees on the payroll, however, the owners have senior citizens happily working on a part-time basis to package products for fulfilling customer orders that are placed on Amazon.

THE INDUSTRY

This company is in the online gourmet food business. They sell a variety of jerky, meat snacks, seasonings, and hot sauces online. Their products appeal to all demographics and have gained popularity among fitness enthusiasts, campers, lumberjacks, and gift buyers. The company has experienced steady growth over the years and is perfectly positioned to take advantage of the growing trend towards eCommerce and online food sales. Other examples of companies in this industry include Thrive Market, Graze, and Goldbelly.

OPPORTUNITIES TO SCALE

One of the main opportunities for growth and scale here will be to expand the product offerings and build out the company’s own eCommerce store. There is also room to expand into wholesaling and pursue online advertising and social media marketing to increase demand and drive more traffic to their website.

Asking Price: $395,000
Gross Income: $1,004,288
Cash Flow: $205,834
Year Established: 2010
Employees: 0

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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