Romance Book Platform with 14,000 Subscribers and Strong Social Media Presence
This online marketing platform promotes and markets romance books and novels through its website and strong social media presence. It offers advertising options to authors and has a daily newsletter with 14,000+ subscribers and a 37%+ open rate. The business brings together readers and authors, targeting low-priced books to maximize conversions. With organic growth and Facebook alone for all leads, there is potential for further efficacy and boosted sales through marketing campaigns and industry partnerships. The platform has earned an enviable 25%+ repeat author rate and has potential scale opportunities with cross-promotion, optimizing the website, and partnering with e-book sources like public libraries and Amazon Kindle.
OPERATIONS
The current owner oversees operations and updates the email newsletter framework in less than an hour each week. The business operates with one contractor and mainly passively generates income.
There is no information available on the supply and logistics aspect of this online marketing platform.
MARKETING AND KEY METRICS
The online business relies on its strong social media presence and organic growth for leads. Additional marketing tactics, such as Instagram engagement and PPC placements across Facebook and Instagram, could result in higher visitor rates and consumer-side brand awareness.
The business mainly generates leads through its website and strong social media presence, with Facebook alone for all leads. There is potential for boosted sales through marketing campaigns and industry partnerships.
The business has a daily newsletter with 14,000+ subscribers and a 37%+ open rate. It has an enviable 25%+ repeat author rate.
The business serves avid romance genre readers and phenomenal authors, bringing them together and generating interest in clients’ books. The Facebook page has 37,000 focused readers who regularly purchase books.
BUSINESS MODEL & RESOURCES NEEDED
The business operates with one contractor, and there is no further information available on the human resources aspect of this online marketing platform.
THE INDUSTRY
This business is in the e-book promotions industry, with a focus on the romance genre. Its primary goal is to connect popular and up-and-coming authors to interested consumers. The e-book promotions industry has seen substantial growth in recent years, driven by the increasing popularity of digital books and e-readers. With the COVID-19 pandemic forcing people indoors, e-book sales have witnessed growth, and the industry is likely to continue growing. Examples of other companies in the industry include BookBub and Riffle Books.
OPPORTUNITIES TO SCALE
The business could scale effectively by offering services in other genres and optimizing the website for both overall look and search engine optimization. Partnering with popular e-book sources, such as public libraries and Amazon Kindle, could raise service adoption rates. Initiatives such as fantasy, adventure, and sci-fi niches and cross-promotion could prove powerful growth drivers. Instagram engagement and PPC placements across Facebook and Instagram could result in higher visitor rates and consumer-side brand awareness.
Asking Price: $410,000
Gross Income: $121,874
Cash Flow: $88,687
Year Established: 2014
Employees: 1
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