Multi-Brand Ecommerce Retailer for Men’s Beards, Hair Care, Personal Care, Wellness, and Pet Care
This eCommerce retailer operates multiple brands in 3 different categories, including men’s beard and hair care, personal care and wellness, and pet care. The mix of sales created by these 3 brands helps to alleviate common issues many retailers see day to day, including seasonality and SKU concentration. The company started up in 2014 and has solid books and records, making it a clear opportunity for a qualified buyer to purchase this business for as little as 10% down through one of our partner lenders.
OPERATIONS
The company sells all of its products via its own private label brands. Sales channels include Amazon.com, Walmart.com, and its 3 eCommerce websites. The majority of the company’s sales are generated from Amazon.com, and the company has a growing list of over 2,300 recurring revenue subscribers. The company has already generated over 8,200 reviews on its Amazon.com account with some ASINs holding the coveted Best Seller and Amazon’s Choice Tags.
Since 100% of all inventory is stocked and shipped through Amazon’s Fulfilled by Amazon (FBA) warehouses and a Third Party Logistics (3PL) company, the company does not require warehouse or office space of any kind. This allows a new owner a great deal of flexibility from both location and scale perspectives. The company can be operated from any location, and by not having the overhead, capital expenditures or other challenges of a warehouse, the new owner can focus on growing the company from day one.
MARKETING AND KEY METRICS
The company utilizes various online marketplaces, including Amazon.com and Walmart.com, in addition to its own websites to market and sell its products.
Immediate scale opportunities for the company include launching new products, further category development, adding affiliate marketers to sell the products online, and continuing to grow the company internationally by using Amazon FBA platforms located around the world.
Key metrics for the company include total sales by brand/category, recurring revenue subscribers, and customer reviews on Amazon.com.
The company has a diverse customer base across its three brands and generates recurring revenue from over 2,300 subscribers.
BUSINESS MODEL & RESOURCES NEEDED
The company has a small team of 3 employees.
THE INDUSTRY
The company operates in the eCommerce retail industry, specifically in the men’s grooming, personal care, and pet care subcategories. This industry has seen significant growth in recent years, with consumers increasingly turning to online platforms to purchase such products. Some examples of competitors in this industry include Harry’s, Dollar Shave Club, and Chewy.
OPPORTUNITIES TO SCALE
The company has numerous opportunities for immediate scale. These include expanding the product line with the development and launching of new products; further category development; additional SEM programs for the websites; taking the company to the Retail segment; adding Affiliate Marketers to sell the products online; and, continuing to grow the company internationally by using Amazon FBA platforms located around the world.
Asking Price: $3,600,000
Gross Income: $3,361,597
Cash Flow: $917,012
Year Established: 2014
Employees: 3
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