10-Year-Old Sport Fishing and Recreation Ecommerce Retailer
This eCommerce company specializes in sport fishing products. It sells a variety of well-known brands, including Seaguar, Rapala, Terminator, Shimano, Diawa, Sunline, and Lucky Craft. The company has 1,600 SKUs, and most of its sales come from eBay, with 30% YOY growth for the last two years. The company has great potential for growth, as it currently doesn’t advertise or promote its website, sell on Amazon, or engage in other marketing strategies. With Top Rated Seller status on eBay, it has over 36,000 positive eBay ratings in the last twelve months alone, signifying its reputation for reliable service.
OPERATIONS
The company sells direct-to-consumer through its eCommerce website and eBay. The company holds inventory, fulfills orders, and ships products to customers. The owners currently have four employees to manage the operations, including customer service, order fulfillment, and inventory management.
The company manages its inventory and fulfills orders from its warehouse. It has established relationships with its suppliers, enabling the company to maintain a consistent supply of high-quality products. The company ships its products to customers from its warehouse.
MARKETING AND KEY METRICS
The company currently does not invest in advertising, does not promote its website, and does not sell on Amazon. Despite this, YOY sales have increased at 30% for the last two years while YTD earnings are up over 60%. A savvy marketer or an outdoor enthusiast can take the company to the next level with targeted and strategic marketing strategies.
Currently, the company sells its products direct-to-consumer through its eCommerce website and eBay. A potential growth opportunity would be to expand to Amazon and other eCommerce marketplaces. The company can also increase its sales by engaging in targeted marketing strategies and promotional activities.
The company has posted 30% YOY sales growth for the last two years plus. YTD earnings are up over 60%. The company has approximately 1,600 SKUs and has Top Rated Seller status on eBay, with over 36,000 positive eBay ratings in the last twelve months alone.
The company targets outdoor enthusiasts and professional athletes who are interested in sport fishing and related activities. The customer base includes a diverse range of individuals, including both experienced anglers and newcomers to the sport.
BUSINESS MODEL & RESOURCES NEEDED
The company has four employees, including the owners. The employees manage the day-to-day operations of the business, including customer service, order fulfillment, and inventory management.
THE INDUSTRY
The sport fishing industry is a growing market, with increasing interest from outdoor enthusiasts and professional athletes. The market includes a wide range of products, such as rods, reels, lures, tackle, and accessories. The global sport fishing market was worth $28.8 billion in 2020, with North America leading the market in terms of revenue. The industry also includes several leading brands, such as Bass Pro Shops, Cabela’s, and Orvis.
OPPORTUNITIES TO SCALE
The industry offers significant opportunities for scale, including expanding product offerings, engaging in targeted marketing strategies, and expanding to new marketplaces. Additionally, the company can seek out partnerships with other businesses to increase brand awareness and revenue streams.
Asking Price: $415,000
Gross Income: $1,400,000
Cash Flow: $123,000
Year Established: 2007
Employees: 4
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