12-Year-Old Pet Products Brand with Proprietary Products, Design Patents, and Over 3,600 Reviews
This eCommerce brand specializes in pet products, particularly car seat covers for pets. They offer a variety of high-quality products with pet and owner-friendly features like waterproofing, non-slip backing, and durability. In addition to car seat covers, they also offer a proprietary ophthalmic solution for pets. The brand has been in business for 12 years and has received over 3,600 positive reviews from satisfied customers. They have design patents for their products and have recently partnered with Fiat-Chrysler to produce exclusive branded back-seat dog hammocks.
OPERATIONS
The company operates primarily through various online sales channels, including Amazon, Shopify, Walmart, eBay, and Chewy. They have a diverse sales channel mix, with Amazon accounting for the majority of their sales. The brand has a polished marketing campaign that includes SEO and PPC ads on various platforms. They also generate subscription revenue of $500 per month. Operations are mostly outsourced to ad agencies, design services, 3PL, manufacturers, and other partners.
The brand’s supply and logistics are mostly outsourced to manufacturers and partners. They work with reliable suppliers to ensure high-quality products. The brand’s products are shipped to customers through a third-party logistics (3PL) service. Overall, the supply and logistics operations are well-established and efficient.
MARKETING AND KEY METRICS
The brand’s marketing campaign focuses on SEO campaigns on Google and Bing, as well as PPC ads on Amazon, Walmart, and Facebook. They have professional outsourced managers who handle the marketing activities. The owner recently discontinued Amazon PPC, but it can easily be reinstated for increased traffic. The brand also has a strong presence on social media but has room for improvement to attract organic traffic and announce new product releases.
The brand has a diverse mix of sales channels, including Amazon, Shopify, Walmart, eBay, and Chewy. Amazon is their most significant sales channel. To enhance sales channel growth, the brand can focus on utilizing the Chewy storefront and revitalizing the marketing campaign. The partnership with Fiat-Chrysler to produce exclusive branded products under well-known brands like Jeep and Ram Truck also presents a significant growth opportunity.
The brand has received over 3,600 positive reviews, indicating a high level of customer satisfaction. They have an average order value (AOV) of $70, which demonstrates strong sales performance. The brand also generates $500 in subscription revenue per month. These key metrics reflect the brand’s success and potential for growth.
The brand has a diverse customer base of pet owners who are looking for high-quality car seat covers and pet health solutions. Their products cater to the needs of pet owners who prioritize comfort and safety for their pets during car journeys. The positive reviews and design patents serve as testament to the brand’s strong reputation and customer satisfaction.
BUSINESS MODEL & RESOURCES NEEDED
The company is primarily operated by the owner, who handles most of the tasks. However, they also work with outsourced ad agencies, design services, 3PL, and manufacturers. To make operations more efficient, the buyer can consider hiring staff or working with long-term contractors.
THE INDUSTRY
The pet products industry is a thriving market with a growing demand for high-quality and innovative products. Pet owners are increasingly concerned about the comfort and safety of their pets, leading to the popularity of products like car seat covers and pet health solutions. The industry is characterized by strong competition, but this brand stands out with its design patents and positive customer reviews. Examples of other successful companies in this industry include Chewy, Petco, and PetSmart.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this brand. First, they can expand their presence on Chewy and optimize the marketing campaign to drive more traffic and sales. Second, they can improve their social media presence to attract organic traffic and promote new products. Third, the partnership with Fiat-Chrysler provides an excellent opportunity to scale the business by working with a renowned brand and increasing revenue substantially.
Asking Price: $700,000
Gross Income: $877,000
Cash Flow: $285,937
Year Established: 2011
Employees: 1
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