14-Year Old, Profitable Nutritional Supplements & Jewelry Ecommerce Retailer – Two Brands & 40% YoY Profit Growth
This eCommerce retailer offers two brands: a 14-year established jewelry business and an 8-year organic supplements and nutrition business. Both brands sell products on their own websites and through an optimized Amazon storefront with 100% positive lifetime reviews. The jewelry brand offers a wide range of Black Hills, South Dakota mined gold jewelry, while the supplements brand focuses on niche products in the health and wellness market.
OPERATIONS
The company uses a mix of drop shipping and Amazon FBA for Prime Delivery, eliminating the need for warehouse space. With only the owner and a full-time virtual assistant, this operation is easily manageable. The owner handles all aspects of the supplements business, including maintaining the digital storefronts and advertising campaigns, while the virtual assistant manages order processing and customer service for the jewelry brand.
The company uses a mix of drop shipping and Amazon FBA to fulfill customer orders. This allows for streamlined operations and eliminates the need for warehouse space. The owner handles inventory management and works closely with suppliers to ensure product availability and timely deliveries.
MARKETING AND KEY METRICS
The company leverages Google Ads and minimal SEO efforts to grow the brands DTC. Social media platforms like Facebook, Instagram, and TikTok are used for brand development and paid placements. The jewelry brand is visually focused and is well-suited for marketing on social media platforms, while the supplements brand targets the wellness and health communities on Facebook, Instagram, and Pinterest.
The company utilizes various sales channels, including its own websites and an optimized Amazon storefront. With targeted marketing and expansion efforts, the company can further grow its sales on these platforms. Additionally, the jewelry brand could expand to platforms like Etsy, Walmart, Target, and Hot Topic, while the supplements brand could explore partnerships with brick-and-mortar retailers in the wellness space.
The company has 6,000+ SKUs across both brands and has seen a steady 40% YoY profit growth. It also has almost 7,000 email contacts for potential marketing and expansion opportunities. The jewelry brand could expand to platforms like Etsy, Walmart, Target, and Hot Topic, while the supplements brand could explore partnerships with brick-and-mortar retailers in the wellness space.
The company targets customers who are interested in high-quality jewelry and nutritional supplements. The jewelry brand caters to individuals seeking Black Hills, South Dakota mined gold jewelry, while the supplements brand targets health-conscious consumers looking for niche products. The customer base is diverse and includes both individual customers and potential wholesale partners.
BUSINESS MODEL & RESOURCES NEEDED
The company currently employs one full-time virtual assistant who handles order processing and customer service for the jewelry brand. The owner takes care of all aspects of the supplements business, including updating the digital storefronts, managing advertising campaigns, and supervising the virtual assistant.
THE INDUSTRY
This online business operates in the nutritional supplements and jewelry industries. The jewelry industry is a well-established market, and the company offers a wide range of Black Hills, South Dakota mined gold jewelry. The supplements industry is experiencing significant growth, driven by increased consumer focus on health and wellness. The company’s niche product offerings have been successful in the direct-to-consumer market.
OPPORTUNITIES TO SCALE
There are numerous scale opportunities for this business. With almost 7,000 email contacts, the company can leverage email marketing campaigns to drive sales and customer engagement. Additionally, the jewelry brand could expand to platforms like Etsy and big-box stores, while the supplements brand could explore wholesale opportunities with retailers in the health and wellness space. The company also has potential for influencer marketing and enhanced social media marketing strategies.
Asking Price: $488,775
Gross Income: $399,954
Cash Flow: $139,651
Year Established: 2006
Employees: 1
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