14-Year Subscription-Based Online Tool Suite for Internet Marketers

A subscription-based online tools suite for internet marketers with solutions for content creation, SEO, traffic acquisition, and sales funnel growth. The company offers various products on annual, monthly, and one-time payment options to over 5,000 active subscribers.

OPERATIONS

The company shifted its business model from monthly to annual subscriptions under new management, increasing net income from 39% in 2017 to 66% in TTM September 2019. This has also reduced customer churn from 15% to less than 4%. The company primarily markets through email blasts to its database of over 30,000 individuals but provides a huge opportunity for advertising and promotion through PPC and social media.

No information provided.

MARKETING AND KEY METRICS

The company’s marketing strategy primarily involves email marketing to its database of over 30,000 individuals and lacks advertising and promotion opportunities through PPC and social media.

The company primarily markets through email blasts.

The company has an email database of over 30,000 clients and over 5,000 active subscribers to its various annual, monthly, and one-time payment options.

The company has an email database of over 30,000 clients and over 5,000 active subscribers to its various products.

BUSINESS MODEL & RESOURCES NEEDED

The company has only two employees.

THE INDUSTRY

The company operates in the highly competitive internet marketing industry, which has high barriers to entry. The industry focuses on providing solutions to problems that internet marketers face, such as SEO, traffic acquisition, and content creation. Competitors include SEMrush, Moz, Ahrefs, and Google Analytics.

OPPORTUNITIES TO SCALE

The new owner has a huge opportunity for advertising and promotion through PPC and social media.

Asking Price: $1,500,000
Gross Income: $565,734
Cash Flow: $468,728
Year Established: 2005
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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