17-Year B2B Services Company in Web Design & Maintenance with 77% Recurring Revenue – SBA Pre-Qualified
Website Closers is a powerful and innovative web design and managed services company that has been operating for 17 years. They specialize in marketing practices, website design expertise, programming, hosting, and maintenance. The company has a 77% recurring revenue rate and has achieved 20% year over year growth. They have a strong reputation for reliable results and service development.
OPERATIONS
The company focuses on B2B web design and maintenance services, catering to the booming ecommerce retail sales market. They have provided fully compliant POS systems for controlled products and services for more than a decade. They specialize in business, PHP, and eCommerce website development and maintenance, brand building, and logo design. The company leverages a strong database of 5,000+ contacts to grow their business and has long-term, loyal, and contractually guaranteed clients.
The company operates remotely and has a team of 3 full-time employees, 7 full-time contractors, and 1 part-time tech support representative. They have a strong foundation of long-standing industry relationships and use proprietary coding, software, and knowledge to solidify their competitive edge.
MARKETING AND KEY METRICS
The company utilizes a comprehensive marketing strategy that includes SEO tactics, internal website development, affiliate marketing, social media brand development, trade shows, content leadership, and remarketing campaigns. They focus on B2B channels such as Twitter, LinkedIn, and Facebook to drive lead generation.
The company has potential for growth through expanding their POS system initiatives into other profitable fields such as retail and convenience stores. They can also target additional B2B channels to drive lead generation, such as Twitter, LinkedIn, and Facebook.
The key metrics for this company include recurring revenue rate (77%), year over year growth (20%), net margins improvement (7% YOY), and a database of 5,000+ qualified leads.
The company has a strong customer base consisting of loyal clients with long-term contracts. They have a database of over 5,000 qualified leads and serve the booming ecommerce retail sales market.
BUSINESS MODEL & RESOURCES NEEDED
The current ownership dedicates an average of 35 hours per week to overseeing all accounts, coordinating with project managers, monitoring emails, payroll, bill pay, and assigning tasks. The company could benefit from the addition of a virtual assistant to minimize these tasks. The experienced team of 3 full-time employees, 7 full-time contractors, and 1 part-time tech support representative can be retained to ensure a smooth transition.
THE INDUSTRY
This company operates in the web design and maintenance industry. They cater to the ecommerce retail sales market and provide services such as website development, maintenance, brand building, and logo design. The industry is rapidly growing due to the rise of online businesses and the need for professional websites.
OPPORTUNITIES TO SCALE
The scale opportunities for this company include streamlining and upgrading marketing efforts through SEO tactics and internal website development. They can also explore affiliate marketing, social media brand development, industry connections through trade shows, and strong remarketing campaigns. By focusing on the most successful B2B channels, the company can drive their own lead generation and expand their reach into other emerging industries.
Asking Price: $1,250,000
Gross Income: $810,920
Cash Flow: $318,122
Year Established: 2004
Employees: 4
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