17-Year Flat Fee MLS Real Estate Services Website with Multiple Revenue Streams and All Organic Traffic
This national Flat Fee MLS Real Estate Services Company generates real estate leads with homeowners across every state they are licensed in. Their main revenue streams include retail income, wholesale income, and full-service option income. They also gather secondary revenue through commercial co-broker income. Currently licensed in 12 states, this well-established real estate firm is ready to scale.
OPERATIONS
The business operates by offering homeowners flat fee MLS listings and providing assistance with purchase paperwork and negotiations. They partner with outside commercial real estate brokers to list valuable properties and earn referral income. The business is licensed in 12 states and has a strong revenue stream from upfront payments and commissions at closing.
The business primarily operates online, providing digital services to homeowners. They have a streamlined process for handling listings and paperwork. Supply and logistics mainly involve managing the website and customer service.
MARKETING AND KEY METRICS
The business currently relies on organic SEO traffic and word of mouth for marketing. There is significant growth potential through advertising and digital marketing strategies to reach a wider audience and increase sales.
The business currently relies on organic traffic and word of mouth for sales. There is significant growth potential through targeted advertising, digital marketing campaigns, and expanding to additional states. Increasing the reach of commercial co-broker partnerships can also drive sales.
Some key metrics for this business include the number of flat fee MLS listings, revenue from retail and wholesale income, number of referrals, and commercial co-broker income. The business can track customer satisfaction rates, conversion rates, and website traffic to measure performance.
The customer base consists of homeowners looking to sell their properties. They may be seeking cost-effective options for listing their homes on MLS and require assistance with paperwork and negotiations. The business also attracts commercial property owners through co-broker partnerships.
BUSINESS MODEL & RESOURCES NEEDED
The business has one full-time employee for customer service and one independent contractor for managing listings and social media. Minimal involvement is required from the current owner, offering potential for streamlining processes and reducing involvement.
THE INDUSTRY
The real estate industry is highly competitive and constantly evolving. This business operates in the online real estate services sector, providing flat fee MLS listings and assistance with purchase paperwork. Examples of similar businesses include Zillow, Redfin, and ForSaleByOwner.com.
OPPORTUNITIES TO SCALE
This business has various scale opportunities. They can expand to more states and markets by obtaining licenses. Additionally, offering more auxiliary referral services like title, escrow, photography, and staging can attract a new user base. Investing in digital marketing strategies and optimizing the website can also drive growth.
Asking Price: $1,590,000
Gross Income: $598,000
Cash Flow: $419,000
Year Established: 2003
Employees: 1
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