19-Year-Old Fashion Watch & Watchband Ecommerce Company with Over 4,400 SKUs
This opportunity is a 19-Year eCommerce Retailer in the fashion watch space, offering watchbands of all types for all major brands. The business offers over 4,400 SKUs consisting of watch bands, straps, and buckles in numerous variations – covering fit, finish and sizing of every major brand on the market. This moderately seasonal business sees very little down time thanks to universal product application, and it enjoys a very attractive $60 average ticket price with a 34% repeat customer base. Thanks to the consumable nature of the company’s core offering and the worldwide watch market’s rock-solid stability as a discreet segment, this is a platform from which nearly any measure of growth can be achieved.
OPERATIONS
The business enjoys continuous growth while asking only a small workload of ownership. It has forged solid vendor relationships that allow for rapid inventory turnover, as well as a very lean stock & ship warehouse footprint due to the nature of the product. With a Seller Central Amazon account already established, transition to the Amazon FBA platform would be seamless, instantly streamlining fulfillment and steering toward incremental growth.
Due to the consumable nature of the product and solid vendor relationships, the business has rapid inventory turnover and a lean stock & ship warehouse footprint. Transition to the Amazon FBA platform would further streamline fulfillment.
MARKETING AND KEY METRICS
The business currently sells exclusively through its own DTC website, an Amazon Seller Central Storefront, and eBay, but it has yet to expand to other sales channels such as Wal-Mart, Alibaba, Etsy, Pinterest, and others that are sure to yield high ROI growth opportunities. It has also not tapped into wholesale or brick and mortar markets, providing additional growth opportunities.
The business currently sells through its DTC website, Amazon Seller Central, and eBay. However, there is potential for growth by expanding to other sales channels such as Wal-Mart, Alibaba, Etsy, Pinterest, and more.
The key metrics for this business include average ticket price ($60), repeat customer base (34%), and the number of SKUs available (4,400).
The customer base for this business consists of individuals who own fashion watches and are in need of watchbands or accessories. The business has a strong 34% repeat customer base, indicating customer loyalty and satisfaction.
BUSINESS MODEL & RESOURCES NEEDED
The current ownership is willing to train and consult extensively, making this opportunity accessible to any prospective owner without prior experience in the wrist watch space.
THE INDUSTRY
The fashion watch industry is a stable and growing market. This eCommerce company operates in a niche within the industry, offering watchbands for all major brands. With advancements in technology and increasing demand for wristwatches, the company is well-positioned for continued growth. Examples of competitors in the industry include Fossil, Daniel Wellington, and MVMT.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this company. It can expand its sales channels to reach a wider customer base, tap into the wholesale market, explore brick and mortar retail partnerships, and potentially introduce new product lines or accessories.
Asking Price: $80,000
Gross Income: $111,359
Cash Flow: $31,091
Year Established: 2000
Employees: 1
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