22-Year-Old Wall Art Brand with Proprietary Products: B2B Wholesale & DTC with 24% Profit Margins

This eCommerce business specializes in personalized wall art that makes for great gifts. With over two decades of experience, the company offers over a thousand SKUs on various sales channels. They have an Average Order Value of $87.50, 24% profit margins, and a great reputation among consumers. 99% of their products are proprietary, allowing them to stand out in their niche market. The company uses a made-to-order model and manufactures most of their products in-house. They have over 15,000 five-star reviews and sell both wholesale and Direct-to-Consumer.

OPERATIONS

The company uses a made-to-order model and manufactures most of their products in-house, allowing for quick turnaround and shipping times. 1% of non-proprietary products have been added to create more variety in their product line. Sales often spike around holidays and other gift-giving occasions. The company has connections with major retailers like Kohl’s, Bass Pro Shops, and Walmart, and has established itself as a trusted source.

The company manufactures most of their products in-house and uses a made-to-order model, which results in quick turnaround and shipping times, ensuring they provide high-quality products.

MARKETING AND KEY METRICS

Existing campaigns have been successful with strategies such as SEO, blog content, paid ads on Google/Bing, and even video advertising through YouTube. Social media accounts on popular sites like Facebook, Pinterest, and Instagram already have over 100,000 followers. By building a more active presence on these accounts, more customers could be reached and the company’s reputation could continue to strengthen.

The company currently has connections with major retailers like Kohl’s, Bass Pro Shops, and Walmart. There are growth opportunities for expansion by setting up bulk products in these retailers’ physical locations to make their art more accessible.

The company has an Average Order Value of $87.50, 24% profit margins, a roughly 13.5% Repeat Customer Rate, and over 15,000 enthusiastic five-star reviews.

The business primarily serves gift-givers and shoppers looking for high-quality, personalized wall art for their homes.

BUSINESS MODEL & RESOURCES NEEDED

The company has 13 employees.

THE INDUSTRY

This niche eCommerce brand sells personalized wall art, which has given it plenty of room to grow with little competition. It operates within the gift-giving industry and is notable for its proprietary and copyrighted products. They also sell both wholesale and Direct-to-Consumer.

OPPORTUNITIES TO SCALE

Potential scale opportunities include expanding their marketing plan to make better use of their email database and getting more active on social media accounts, expanding the product line, building on the wholesale channels, and exploring new markets.

Asking Price: $3,500,000
Gross Income: $3,284,124
Cash Flow: $774,338
Year Established: 2010
Employees: 13

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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