25 Year Medical Health & Wellness eCommerce Brand with Exclusivity Agreements in Place for eBay, Amazon, and Walmart-Branded Website Channels
This eCommerce brand has been in business for 25 years. Originally started as a medical products retailer, the company has now diversified into a broad array of medical, health, and wellness products. They have multiple exclusivity agreements with suppliers for their most popular products, and a global customer base due to their long tenure. Product sourcing is a key focus, with the company preferring recognized name brands with manufacturer warranties. The company sells on eBay, Amazon, Walmart, and their own website.
OPERATIONS
The business operates out of a 5000-square-foot warehouse from where they ship products all over the world. They employ a JIT inventory strategy and have an excellent consignment deal with their French manufacturer. The company is run by a lean staff consisting of a CEO, a Customer Service Representative, a Webmaster, an Invoicing Employee, and a Shipper. The company ships 50-100 packages daily to end customers and Amazon warehouses for fulfillment.
Product sourcing is a key focus, with the company preferring recognized name brands with manufacturer warranties. The company does not source items directly from China, and a large majority of their manufacturers are in North America.
MARKETING AND KEY METRICS
The business does virtually no marketing, so digital marketing offers enormous growth opportunities. The company could increase their reach by leveraging social media, influencer marketing, and email campaigns. Additionally, expanding their product lines and implementing subscription ordering would also boost sales.
There is abundant opportunity for scaling the business by expanding into mass retail and wholesale channels. Affiliate marketing and expanding to secondary sales channels are other potential growth opportunities.
The business has multiple exclusivity agreements with suppliers and a worldwide customer base. They have consistently growing revenue year over year and over $7 million in gross income. Their cash flow is $646,220.
This business has a global customer base due to its long tenure and quality products. They tend to have a high rate of repeat customers.
BUSINESS MODEL & RESOURCES NEEDED
The business runs a lean staff consisting of a CEO, a Customer Service Representative, a Webmaster, an Invoicing Employee, and a Shipper.
THE INDUSTRY
This business operates in the medical, health, and wellness industry. They offer a vast array of products, including medical supplies, supplements, and wellness products. The industry has a vast customer base and growing demand due to a focus on personal health. Examples of companies in this industry include Walgreens, CVS, and GNC.
OPPORTUNITIES TO SCALE
A focus on digital marketing, advertising, and SEO could lead to significant growth opportunities. Expansion into wholesale channels and implementing subscription ordering would also help scale the business.
Asking Price: $2,800,000
Gross Income: $7,436,015
Cash Flow: $646,220
Year Established: 1998
Employees: 1
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