25% Year-Over-Year Growth Women’s Overstock Fashion Ecommerce Retailer Primarily on eBay
This business is an eBay retailer specializing in women’s fashion accessories, including handbags, fragrances, and fashion accessories. They offer overstock and closeout items from big box retailers at high-velocity price points for eBay shoppers. With 25% year-over-year sales growth, the business has the potential for further expansion on Amazon and through an eCommerce website. It has a strong international presence and offers products across various fashion verticals, making it an ideal opportunity for a buyer looking to enter the fashion eCommerce market.
OPERATIONS
The business primarily operates on eBay, with minor revenue generated via Liquidation.com. The owner stocks all merchandise and focuses on finding out-of-season, top-branded products from big box retailers to sell on eBay. The business has the potential to be automated and remotely fulfilled, minimizing overhead costs. With the addition of Amazon and an eCommerce website, the business can further scale its operations.
The owner-operated business stocks all its merchandise and sources out-of-season, top-branded products from big box retailers. The supply and logistics operations are currently manageable due to the low overhead costs. The owner can easily manage inventory and fulfillment, making it a scalable opportunity for a buyer looking to automate the operations.
MARKETING AND KEY METRICS
The business primarily markets its products through eBay, leveraging the platform’s large customer base and search visibility. Additionally, there is room for growth through social media and content publishing to drive new traffic. The business already has a strong reach in international markets, and optimizing search implementation and social presence can further enhance its marketing efforts.
The business primarily sells its products through eBay. However, there is potential for growth by expanding to other sales channels such as Amazon and developing an eCommerce website. These additional channels can provide access to a broader customer base and increase sales.
The key metrics for this business include sales growth rate, gross income, cash flow, customer acquisition cost, average order value, and repeat purchase rate. These metrics help measure the business’s performance, profitability, and customer loyalty.
The business has a diverse customer base, primarily consisting of eBay shoppers interested in women’s fashion accessories. By expanding to other sales channels and targeting a wider audience, the business can further grow its customer base.
BUSINESS MODEL & RESOURCES NEEDED
With only one employee, the business has minimal human resources requirements. The operations can be easily managed by the owner or with the addition of a remote team for customer service and fulfillment.
THE INDUSTRY
The fashion eCommerce industry is highly competitive yet lucrative. With the rise of online shopping, consumers are increasingly purchasing fashion items online. The business operates in the women’s fashion segment, which presents a significant market opportunity. Examples of successful companies in this industry include ASOS, Zara, and Revolve.
OPPORTUNITIES TO SCALE
There are various scale opportunities for this business. Examples include expanding product offerings into other overstock segments and verticals, such as men’s fashion. The business can also optimize its international presence by implementing comprehensive search strategies and content publishing. Additionally, by automating operations and expanding to additional sales channels, the business can achieve scalability and higher ROI.
Asking Price: $250,000
Gross Income: $267,254
Cash Flow: $78,025
Year Established: 2010
Employees: 1
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