A 21-Year-Old Ecommerce Luxury Fragrances Business with Direct-to-Consumer and B2B Channels

A 21-year eCommerce company that specializes in high-end, luxury fragrances with a diversified range of SKUs that caters to both D2C and B2B customers.

OPERATIONS

The company has developed proprietary systems, procedures, and frameworks to create a defensible moat in the industry. They have a consistent cash flow stream through their Branded Website, Amazon, eBay, and Walmart.

The company has a full-time operations manager, warehouse manager, 2 customer service representatives and 3 order packagers, a total of 7 full-time workers and 8 warehouse temps.

MARKETING AND KEY METRICS

The company possesses a strong customer service focus while retaining a staggering 45% Recurring Customer Rate. There are immediate growth opportunities through bundling and subscription boxes, Amazon’s subscribe and save function, and social media engagement.

More growth opportunities are available through influencer marketing, SEO, paid placements, and multi-channel retargeting initiatives.

The company has an active consumer base of over 485,000+ contacts and a recurring customer rate of 45%.

The business caters to a high net worth individual and celebrity customer base with a targeted age range of 25-55. They cater to both B2C and B2B customers.

BUSINESS MODEL & RESOURCES NEEDED

Current ownership is responsible for all IT concerns, bookkeeping, inventory tracking, and administration.

THE INDUSTRY

The Luxury Fragrances industry comprises of niche, premium luxury brands that cater to the high net worth individuals and celebrities. It also includes brands with products ranging from perfumes, cologne, scented candles, toiletries, and skin care products. Other examples include Diptyque, Jo Malone, and Creed.

OPPORTUNITIES TO SCALE

Brand engagement on social media is an area where the business can be developed further. Bundling opportunities to create gift boxes and subscription boxes are possible. Data scrapes from the company’s two decades in existence can be used to further expand into additional product lines.

Asking Price: $18,500,000
Gross Income: $35,522,442
Cash Flow: $3,448,693
Year Established: 2000
Employees: 15

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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