A Lucrative 14-Year Custom Coins Ecommerce Business with 35% Recurring Revenue
This 14-year-old eCommerce company specializes in offering a diverse suite of custom-made coins to its customers through online retail and wholesale channels. The company has a low competition niche and is organically ranked for all major keywords in its industry. Its website generates 45,000 unique visitors per month, and it has a 35% recurring customer rate, well above the industry average.
OPERATIONS
The company operates on a margins-maximized, on-demand stock shipment model where they keep all the stock in-house to ensure quality and swift delivery. The company offers both stock products and in-house design services for all custom work, with four full-time employees in place to manage operations.
The company has a margins-maximized, on-demand stock shipment model, keeping all the stock in-house to ensure quality and swift delivery. The team manages stock products and in-house design services for all custom work.
MARKETING AND KEY METRICS
The company has not fully engaged its audience with paid social or advertising campaigns but has a database of 20,000 opt-in email subscribers and 130,000 followers on Facebook & Instagram. It generates roughly 45,000 unique visitors monthly and is ripe for incremental growth through diversified sales channels such as Amazon & eBay.
The company generates most of its sales through its highly polished website storefront, with 99% of total sales made through the website. However, the company is expanding its sales to Amazon Seller Central and eBay, with strong potential for growth in these areas.
The company has a 35% recurring customer rate, well above the industry average, and generates 45,000 unique visitors monthly to its website.
The company has a diverse customer base drawn from military organizations, law enforcement agencies, schools, universities, churches, and non-governmental organizations that need custom coins as commemorative tokens for their members.
BUSINESS MODEL & RESOURCES NEEDED
The company has four full-time employees in place to manage operations.
THE INDUSTRY
The company operates in the custom coin industry, which has a low competition niche. Its customers are mostly military organizations, law enforcement agencies, schools and universities, churches, and non-governmental organizations that need custom coins to commemorate special events and as mementos for its members. Examples of custom coins include military challenge coins, police coins, corporate coins, and commemorative coins.
OPPORTUNITIES TO SCALE
There are significant opportunities to scale the business through several marketing channels such as social media advertising campaigns, paid advertising, email marketing campaigns, and search engine optimization. Additionally, the business could consider adding new products to its existing product line to grow its share of the market.
Asking Price: $3,700,000
Gross Income: $3,217,000
Cash Flow: $804,800
Year Established: 2002
Employees: 4
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