Senior AND Institutional Supplies

A Profitable 19-Year Ecommerce Retailer of Senior Institutional Supplies and 10 Exact Match Domains

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Senior & Institutional Supplies is a 19-year-old e-commerce retailer that specializes in providing a wide range of products to both B2B and B2C customers. With a focus on the assisted living and in-home goods market, the company offers a variety of items, including bedding, laundry supplies, and personal care products. Operating through multiple exact match domain sites, the business has achieved great success and has a loyal customer base with high repeat purchase rates.

OPERATIONS

Senior & Institutional Supplies operates with a hybrid stock/drop ship fulfillment model, allowing for flexibility and maximized margins. The business serves various industries, including assisted living facilities, laundromats, gyms, hospitals, and more. The company also offers private labeled products, such as non-slip socks. Despite its success, the business has yet to fully tap into Amazon as a direct seller and has untapped potential in social media and paid marketing strategies.

Senior & Institutional Supplies has a diverse SKU mix, ranging from adult assisted living consumables to bedding and personal care supplies. The business utilizes a hybrid 90/10 stock/drop ship fulfillment platform, allowing for flexibility and maximizing margins. The company has established relationships with vendors to ensure a smooth supply chain.

MARKETING AND KEY METRICS

The key metrics for Senior & Institutional Supplies include repeat customer account rates of 35% to 60% and consistent revenue growth over the years. The company has achieved organic rankings and has the potential to further expand its customer base through targeted marketing efforts, including social media and paid advertising.

Senior & Institutional Supplies primarily utilizes its e-commerce websites as its sales channel. With its well-established online presence, the business has great potential for growth through targeted marketing efforts and expanding its reach on platforms like Amazon. The company has yet to fully capitalize on social media marketing and a comprehensive paid marketing strategy.

Senior & Institutional Supplies has a broad and diversified customer base. The business serves various industries, including assisted living facilities, laundromats, gyms, hospitals, and more. Its private labeled line of products targeting non-slip socks also appeals to trampoline parks. The company’s customers show high loyalty, with repeat customer account rates of 35% to 60%.

BUSINESS MODEL & RESOURCES NEEDED

Currently, Senior & Institutional Supplies has a small team of 2 employees managing the day-to-day operations of the business. As the company continues to grow, additional employees may be necessary to support its expansion.

THE INDUSTRY

Senior & Institutional Supplies operates in the e-commerce industry, specifically targeting the senior living and institutional supply market. The business serves a broad range of industries, including assisted living facilities, laundromats, gyms, hospitals, and more. The market for volume laundry bags, pillowcases, and other supplies is vast, providing ample opportunities for growth. The company has also developed a private labeled line of products, targeting non-slip socks for assisted living facilities and trampoline parks.

OPPORTUNITIES TO SCALE

Senior & Institutional Supplies has significant scale opportunities. The company can expand its reach and market share by fully utilizing Amazon as a direct seller and implementing a comprehensive paid marketing strategy. Additionally, the business can further leverage social media platforms to target a wider audience. With its diverse SKU mix and established vendor relationships, the company can also explore new product lines and expand into other niche markets.

Asking Price: $975,000
Gross Income: $988,070
Cash Flow: $246,930
Year Established: 1999
Employees: 2

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