A Unique Opportunity for Growth: Pre-Qualified Imported Wood and Metal Art Brand with 28 Years in Business and YOY Growth
This company imports Wood and Metal Art pieces and wholesales to various retailers across the country. They have over 50 factories and suppliers in Indonesia that produce hundreds of items exclusively for their brand. The business primarily sells nautical and tiki-related products to furniture stores, gift shops, souvenir stores, and surf shops.
OPERATIONS
The company has developed a well-organized procedure for importing products from Indonesia. They work with a manager in Indonesia who handles all the orders, suppliers, and administrative tasks. The manager coordinates with the business’s cargo company for consolidation and shipping of containers and ocean freight.
The company imports wood and metal art pieces from over 50 factories and suppliers in Indonesia. The manager in Indonesia handles the coordination of orders, suppliers, and shipping. The company works with a cargo company for consolidating containers and shipping via ocean freight.
MARKETING AND KEY METRICS
The company currently does not advertise its website or use social media for marketing. However, there is tremendous growth potential through eCommerce and digital marketing. They can also reignite trade show appearances and implement digital advertising strategies beyond Amazon. Influencer marketing on platforms like Instagram and TikTok can help drive more traffic to their website.
With proper marketing efforts, the company can grow its sales channels significantly. The company currently has both eCommerce and wholesale sales channels. They can leverage digital marketing, social media, and trade show appearances to increase sales. Additionally, they can explore international markets such as the U.K, Europe, Australia, and Canada to expand their customer base.
The company has achieved year-over-year growth and has a strong customer base mainly in Florida and intercoastal areas. They have both eCommerce and wholesale sales channels. Previous wholesale trade show appearances generated significant revenue. The business also had a salesman on the road. With proper marketing and scaling efforts, the company can increase profits significantly.
The business has a strong customer base in Florida and intercoastal areas. They mainly serve furniture stores, gift shops, souvenir stores, and surf shops. Their online sales cover the entire continental USA, providing access to customers nationwide.
BUSINESS MODEL & RESOURCES NEEDED
The business has a manager in Indonesia who handles all the orders, suppliers, and administrative tasks. Additionally, there are two employees who handle listing and relisting items on internet channels, product photography, and packing orders.
THE INDUSTRY
The company operates in the handcrafted art industry, specifically focusing on imported wood and metal art pieces. The industry encompasses various art forms such as carvings, signage, and other decorative items. Examples of other companies in this industry include distributors of handcrafted furniture, home decor, and artwork.
OPPORTUNITIES TO SCALE
There are significant scale opportunities for this business. They can increase their eCommerce sales through better marketing efforts and a user-friendly website. The brand can be optimized for Amazon, implement PPC advertising, and potentially outsource storefront management for increased sales. The business can also target big box retailers and prominent chains for wholesale opportunities. Additionally, influencer marketing and collaborations can drive more traffic and sales.
Asking Price: $2,300,000
Gross Income: $1,824,710
Cash Flow: $519,653
Year Established: 1994
Employees: 3
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