Achieving Global Success: Film Entertainment Website Reaches 5.8 Million Monthly Viewers
Website Closers presents a dynamic News and Entertainment Website that has amassed a phenomenal following and unprecedented revenue growth by delivering its online viewers the most widely sought-after information across the globe: the latest news coming out of the entertainment industry. The efficacy of this model is evident in their whopping repeat session rate of 75%. Every month, an average of 5-8 Million Readers logon to this website for news about the movie, arts, and television industry, engaging in lifestyle discussions, and entering an online space for fans to connect and communicate.
OPERATIONS
This company’s enviable revenue is generated by writing and publishing articles for product placement, content marketing, and through direct advertising on the site. In just a few years, sales of advertising services have soared, while expenses remain minimal to mainly cover talent such as writers, editors, and web developers. These economies of scale are set to continue as the company continues on its growth journey.
Just of few of this company’s limitless opportunities to scale include hiring additional writers to increase the amount of content on the site, SEO enhancements, and social media development. A higher volume of content would enable the company to drive traffic considerably higher, which makes the site more appealing – and profitable – to advertisers. Hitting two birds with one stone, more writers mean more room for advertisers to purchase boutique articles rich in SEO keywords that target their audience while increasing the company’s sales. Doubling the number of writers contributing to the site could grow revenue by an additional 100% each month.
MARKETING AND KEY METRICS
The company has homed in on the art of SEO, which has helped to drive traffic using important keywords in the industry. They hired an additional team of writers to expand content and identified a loyal audience who return regularly from new social feeds and newsletters. They implemented long-term relationships with advertising partners who became regular customers, pushing up the bottom line. These efforts paid off in a huge way. The company showed over 300% YOY sales and earnings growth in 2020 and is on target for over 500% YOY growth in 2021.
This company has experienced significant growth in its sales channels, primarily driven by the increase in its online viewership and audience engagement. With a monthly visitor rate of up to 8 million users and a repeat session rate of 75%, the company has a strong foundation to continue expanding its sales channels and attracting new advertisers. As the company continues to scale and increase its content and reach, it has the potential to capture a larger share of the advertising market in the film and entertainment industry.
From a powerful email database of more than 1 million contacts, a strong social media presence on Instagram and Twitter, and a monthly visitor rate that averages up to 8 million users, to their unparalleled audience reach which has garnered an ever-growing list of advertising clients, this company has been strategically developed for explosive growth and lasting success. Showing tremendous content value, this company’s older articles see almost as much advertising revenues as the new as they continue to bring new eyes to the platform.
The customer base of this online business consists of individuals who are interested in the film and entertainment industry. This includes movie enthusiasts, fans of TV shows, music lovers, and those looking for the latest news and updates from the entertainment world. The company targets a diverse audience, including adults between the ages of 18 and 54, with a focus on demographics that are more likely to engage with advertising content.
BUSINESS MODEL & RESOURCES NEEDED
This business now employs just two editors, 12 contract writers, and an IT web developer who are all willing to stay on after the sale. To ensure a smooth transition, the current owner is willing to stay on for up to 6 months post-acquisition for any training, introductions, or operational help the new buyer may need. This website is sitting on the popular content management system, WordPress, and requires no specialized expertise or web coding skills to maintain it.
THE INDUSTRY
The film and entertainment industry is a vast and diverse sector that encompasses the production, distribution, and consumption of movies, TV shows, music, and other forms of entertainment. It includes major Hollywood studios, independent production companies, streaming platforms, record labels, and more. Examples of companies in this industry include Warner Bros., Netflix, Universal Music Group, Disney, and Sony Pictures.
OPPORTUNITIES TO SCALE
Just a few of this company’s scale opportunities include hiring additional writers to increase content production, enhancing SEO strategies to drive higher website traffic, and expanding social media presence to engage with a wider audience. Additionally, the company could leverage its large email database to launch targeted email marketing campaigns and explore partnerships with other entertainment-related platforms or influencers. These scale opportunities would enable the company to further increase its revenue and market share in the film and entertainment industry.
Asking Price: $8,250,000
Gross Income: $2,336,544
Cash Flow: $1,890,260
Year Established: 2018
Employees: 16
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