Achieving Success with WordPress Plugin Development: An Internet Company’s Story

This leader in the WordPress plugin development segment is ranked #30 out of over 35,000 plugin developers in the WordPress environment. Its plugin allows users to quickly and easily create stunning, full-featured, and mobile-friendly slideshows seamlessly integrated into their WordPress Websites.

OPERATIONS

This solution caters to consumers creating a personal blog or website, as well as developer-level clients in need of top-end WordPress plugins for any application. The business has realized profitable growth since inception on organic traffic within the WordPress community alone with over 3 million downloads.

The business features extremely low overhead across the board and requires nearly zero oversight by ownership, spending less than one hour a week managing the business.

MARKETING AND KEY METRICS

No effort has been extended to market an upgrade path to the freeware users (700,000). All revenues to date have been purely organic with zero advertising/marketing spend since inception.

The business is ready to scale by implementing a comprehensive paid marketing campaign to capitalize on the well-recognized brand. Opportunities abound across the WordPress development landscape, from partnering with Theme Developers to expanding the product lineup and much more.

The business recorded $167,500 in gross income and $129,900 in cash flow. It has one employee and was established in 2011.

The business caters to both consumers creating a personal blog or website and developer-level clients in need of top-end WordPress plugins for any application.

BUSINESS MODEL & RESOURCES NEEDED

There is no information about human resources available.

THE INDUSTRY

The WordPress plugin development industry is a growing market, with over 35,000 plugin developers in the WordPress environment catering to over 60 million websites worldwide. The industry features well-established leaders like Akismet Anti-Spam and Yoast SEO, along with newcomers like WPForms.

OPPORTUNITIES TO SCALE

Opportunities for scaling this business include implementing a comprehensive paid marketing campaign, expanding the product lineup, and partnering with Theme Developers. The business could also target developer-level clients in need of top-end WordPress plugins.

Asking Price: $325,000
Gross Income: $167,500
Cash Flow: $129,900
Year Established: 2011
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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