Automotive Organizer Accessories Brand: Patented Amazon FBA Ecommerce Business with 15,000 ASIN Reviews and 9 Trademarks
This eCommerce brand specializes in the sale of patented and trademarked cargo trunk organizers and accessories for automotive interiors. Through smart advertising and a strong presence on Amazon, the company has experienced significant growth, with sales projected to exceed $3.5 million this year. The brand’s products are well-received, with over 15,000 ASIN reviews and a 4.7-star rating. With 11 patent SKUs and market demand for interior car accessories on the rise, this business has ample opportunities for expansion and increased profitability.
OPERATIONS
The company has been steadily growing for 5 years, establishing a strong market position in the automotive organizer and accessories industry. They offer 11 versions of their patented trunk organizer, manufactured in China. The brand markets its products on Amazon and their Branded Shopify website. They use Fulfillment By Amazon for shipping and maintain an inventory of approximately 4,400 units per month. With sales peaking during the holiday season, the company has demonstrated consistent revenue and a high seller rating on Amazon.
Manufacturing for the company’s products is done in China, with approximately 4,400 units produced per month. During the holiday season, the inventory is increased to 25,000 units. The company uses Fulfillment By Amazon for shipping and relies on their logistics infrastructure for efficient delivery.
MARKETING AND KEY METRICS
The brand has relied on a smart advertising campaign that includes PPC ads on Amazon, social media promotion on Instagram and Facebook, and Google AdWords. They have successfully positioned their products as sturdy and effective trunk organizers that eliminate car clutter. The brand has also published occasional press releases on their website to enhance their marketing efforts.
The brand currently markets its products on Amazon and their Branded Shopify website. The majority of sales come from Amazon, where they have successfully utilized PPC ads. To further grow their sales, the company could expand onto other popular eCommerce platforms such as Walmart and Target. International expansion on Amazon’s foreign platforms is also a growth opportunity.
Key metrics for this business include over 15,000 ASIN-level reviews, a 4.7-star rating, and a 99% seller rating on Amazon. The company has 11 patent SKUs and 9 trademarks in the US and Canada. They have experienced steady sales growth, with projected sales of over $3.5 million this year.
The company has found its most loyal demographic to be women between the ages of 28 and 55. They have effectively marketed their products to this customer base through their advertising campaigns. With a growing customer base and positive reviews, the company has established a strong foundation for customer loyalty and growth.
BUSINESS MODEL & RESOURCES NEEDED
The company is currently operated by the owners, who dedicate 5 to 15 hours per week to manage the business. They handle business planning, advertising management, day-to-day operations, and customer service. The company receives an average of 5 email contacts per day.
THE INDUSTRY
The automotive organizer and accessories industry has experienced significant growth in recent years, driven by the strong demand for interior car accessories. This niche brand has tapped into this market with their patented trunk organizers that enhance the usability and organization of trunk space. Other examples in the industry include manufacturers of interior aesthetic enhancements, entertainment accessories, and comfort-enhancing accessories.
OPPORTUNITIES TO SCALE
There are multiple scale opportunities for this business. They could expand their product line by adding other interior accessories for vehicles. The global automotive sector is strong, presenting opportunities for international expansion. The company’s strong performance on Amazon makes it an attractive candidate for sales expansion on Amazon’s platforms in the European Union, Mexico, Australia, and other countries.
Asking Price: $2,895,000
Gross Income: $3,450,869
Cash Flow: $578,675
Year Established: 2016
Employees: 2
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