mother holding a baby while applying lipstick

Beauty and Baby Product E-Commerce Business on Amazon FBA Marketplace

This highly diversified and successful Amazon FBA business plays in two growing retail segments – beauty and baby. The company features a streamlined array of fast-moving SKUs generating $800,000 in annual sales through 100% organic Amazon growth. The product line is well branded with a solid packaging platform that enhances brand awareness and growth. There’s a great deal of scale opportunity to extend the product line. The company uses Amazon’s Fulfilled by Amazon (FBA) warehousing so it has low overhead and no need to store or ship inventory. The primary focus is on product development, marketing, and inventory management.

OPERATIONS

The business focuses on the development of new products, ongoing product analysis, and customer support. It manages inventory and Amazon’s logistics system, avoiding the need for warehousing and manual shipping.

The company uses Amazon’s Fulfilled by Amazon (FBA) warehousing, so it has low overhead and no need to store or ship inventory. It manages inventory, and Amazon handles product logistics and shipping.

MARKETING AND KEY METRICS

The company has created a solid branding platform via both its products and packaging that has assisted with brand awareness and company growth.

The company’s products are sold primarily through Amazon’s FBA program, but the potential to expand sales channels through additional online and B&M stores is significant.

The business generates $800,000 in annual sales through 100% organic Amazon growth. It has a great deal of scale opportunity to extend its product line. It uses Amazon’s Fulfilled by Amazon (FBA) warehousing, so it has low overhead and no need to store or ship inventory.

The company serves customers in the beauty and baby industries with its targeted and diversified product line.

BUSINESS MODEL & RESOURCES NEEDED

There’s only one employee working on this business.

THE INDUSTRY

The beauty and baby industries are growing retail sectors that provide excellent opportunities for business growth. By offering a diversified and targeted product line in this space, the company is poised to take advantage of continued industry expansion.

OPPORTUNITIES TO SCALE

The company offers numerous opportunities for scale, including expanding the product line, growing the brand’s online presence with a website eCommerce storefront, and capitalizing on existing supplier relationships by adding more offerings to the lineup.

Asking Price: $650,000
Gross Income: $812,775
Cash Flow: $152,848
Year Established: 2014
Employees: 1

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