Beauty Retailer with Two Brands, Established for Five Years, 15 Employees
This business is a Contract Manufacturer of beauty products, as well as an eCommerce retailer for two successful brands. With over five years in the market and a staff of 15 highly skilled professionals, the company has become a market leader in the beauty and personal care space. They offer 100% pure, natural, and organic skin, hair, and beard care oils on Amazon.com and Amazon.ca, and as they buy ingredients in bulk, they have strong margins compared to competitors. They have over 114,000 repeat customers and a CAGR estimated at 17% between 2018 and 2022.
OPERATIONS
As both a manufacturer and retailer, the company has significant operational capabilities, including a state-of-the-art manufacturing facility, a direct connection with a well-known U.S. laboratory to assist with R&D, supply consistency, and short lead times. Additionally, all eCommerce fulfillment logistics are managed by Amazon (Fulfilled by Amazon – FBA) and all back-end operations are expertly handled by 15 high-quality staff members.
Thanks to their state-of-the-art manufacturing facility, the company has established a reputation for excellence in product quality, supply consistency, and short lead times. They are also able to offer new products with low cost and quick testing thanks to the direct connection with a well-known U.S. laboratory to assist with R&D.
MARKETING AND KEY METRICS
The company has established two highly successful brands based on 100% natural and organic ingredients. They leverage the power of Amazon.com and Amazon.ca to sell their products, relying on their over 15,000 product reviews to establish their brands as market leaders and super high velocity sellers. Additionally, the company has built up its presence on the Amazon platform, given that roughly 75% of all online searches in the beauty category start on Amazon.
The company has established an impressive presence on the Amazon platform, and roughly 75% of all online searches in the beauty category start on Amazon. The business has grown significantly since 2013, and there will be no looking back as a new owner comes into this well-oiled machine and helps further fuel the fire. The company plans to grow significantly through the contract manufacturing side, with a promising customer pipeline already built.
The company has achieved significant growth since 2013, with 29% net margins and an expected CAGR between 2018 and 2022 of 17%. They have over 114,000 repeat customers, and their brands are market leaders and super high velocity sellers. They have strong margins compared to competitors and have built up an impressive presence on the Amazon platform.
The company has over 114,000 repeat customers since 2015, thanks to their commitment to quality, natural ingredients, and outstanding customer service. They provide 100% pure, natural, and organic skin, hair, and beard care oils on Amazon.com and Amazon.ca.
BUSINESS MODEL & RESOURCES NEEDED
The company has assembled a team of 15 highly skilled professionals with expertise in manufacturing, marketing, and eCommerce logistics. They have the necessary talent to grow the business in the near term. No sales force or marketing is currently in place for the manufacturing side, but there should be, offering high growth opportunities.
THE INDUSTRY
The beauty and personal care industry is highly competitive, with numerous global brands and competitors. Thanks to their commitment to natural products, brand building, and customer service, the company has been able to carve out a successful niche by offering 100% pure, natural, and organic skin, hair, and beard care oils. The global natural and organic personal care industry stood at $11.6 billion in 2017, and it is set to grow by 9.5% CAGR between 2018 and 2027. Other competitors in this market include Avalon Organics, Bare Escentuals, Nature’s Gate Inc, and others. The company is positioned to continue growing at rates that outpace the market.
OPPORTUNITIES TO SCALE
The company has already established two successful brands, and as a contract manufacturer, they have a direct connection with a well-known U.S. laboratory to assist with R&D. As they have built their products on Amazon for so many years, their over 15,000 product reviews have established their two brands as market leaders and super high velocity sellers. The company is now a top seller in the Facial Oils category, and they continue to pursue new products to launch that will further boost their already impressive sales.
Asking Price: $14,750,000
Gross Income: $10,391,108
Cash Flow: $2,974,941
Year Established: 2014
Employees: 15
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