Branded and Recognized Amazon FBA Ecommerce Company in the Fitness Segment

A young and growing online health and fitness retail company with established 5-star Amazon and eBay seller accounts. The company offers an expanding range of fitness entertainment products and hard-to-find breast-cancer recovery products that cater to the predominantly female home fitness market. Shipping primarily via FBA and drop-ship, this operation requires little physical warehouse space and is 100% relocatable.

OPERATIONS

The company is primarily an online retailer, leveraging the power of Amazon and eBay to achieve global reach. New products are regularly being developed, and the company’s limited physical footprint ensures that the scalable operation can be run from any location with an internet connection.

With its primarily FBA and drop-ship business model, the company’s supply chain is straightforward and located in various parts of the world. Inventory management is automated, ensuring efficient order fulfillment.

MARKETING AND KEY METRICS

The company has established a strong brand identity through its highly rated Amazon and eBay stores and leverages these platforms to reach its target market. Other marketing activities include SEO and social media engagement.

Sales for this company can be expanded by increasing product offerings, optimizing marketing campaigns, and expanding into additional eCommerce platforms and marketplaces.

Key metrics for the company include revenue, customer acquisition costs, customer lifetime value, and order volume. These metrics are routinely analyzed and optimized to ensure maximum profitability.

The company caters predominantly to the female home fitness and post-mastectomy patient markets. As such, it has built a loyal customer base by providing high-quality products that meet the needs of these markets.

BUSINESS MODEL & RESOURCES NEEDED

With one employee, human resources are straightforward, and the company has no additional overheads.

THE INDUSTRY

The fitness industry is rapidly growing thanks to an increasing focus on health and wellness. Home fitness is a particular niche within the market, and the sleepwear market for post-mastectomy patients is another growing area. As such, there is considerable potential for growth and expansion within this industry for companies that can deliver quality products to their target markets.

OPPORTUNITIES TO SCALE

The company presents significant scale opportunities, including expanding the product range, optimizing current and new marketing campaigns, expanding the company’s presence into additional eCommerce marketplaces and partnering with complementary brands to increase the customer base.

Asking Price: $125,000
Gross Income: $250,000
Cash Flow: $53,000
Year Established: 1998
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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