Branded Consumer Electronics and Home Goods Ecommerce Retailer
A high-growth eCommerce retailer specializing in branded consumer electronics, kitchen & home goods. The company primarily sells its branded line of products using the Amazon.com Platform and its Fulfilled by Amazon (FBA) Logistics solution, achieving 250% YOY growth with 10% ad spend. With clean books and almost three years of consistent sales growth, this is a proven performer with a highly turn-key back end. Fulfilled entirely by Amazon FBA, with diversified SKUs, this business can be easily relocated and is globally scalable.
OPERATIONS
The company operates primarily on the Amazon.com Platform, utilizing its Fulfilled by Amazon (FBA) Logistics solution. It has achieved great success, boasting 250% YOY growth to date on a mere 10% ad spend. The business is seeing an excellent $25 average ticket value on its sales, driven primarily by Amazon, with its own website storefront supporting sales as well.
The whole business process is fulfilled entirely by Amazon’s Fulfilled by Amazon (FBA) Logistics solution, which is why the business owner doesn’t have to worry about inventory, warehouse, or office footprint. Only one labor hour weekly is required for ownership to oversee a virtual assistant already in place to handle all CSR and fulfillment needs.
MARKETING AND KEY METRICS
The business focuses mainly on organic traffic and principally sells through Amazon. However, they have their own e-commerce store that supports sales as well. Considering this business’s growth and success, introducing external advertising campaigns can maximize sales even further to achieve more significant growth rates than what the business has achieved thus far.
The company’s primary key metrics include revenue growth, gross revenue, net profit, average ticket value, and product reviews. With 250% YOY growth and a $25 average ticket value, the business had recorded gross revenue of $2,799,800 and a net profit of $611,100 in 2021. Furthermore, with more than 3,500 product reviews and multiple Best Seller Badges on its Third-Party Seller Central Account, the business has entrenched itself as a leading player in the home goods, consumer electronics, and kitchen categories.
The company’s products target broad, open-ended buyer demographics by offering complementary SKUs across 3 distinct categories: consumer electronics, kitchen, and home goods.
BUSINESS MODEL & RESOURCES NEEDED
The company currently relies on one Virtual Assistant to handle CSR and fulfillment needs. Given the business’s almost entirely turnkey package from head to toe, the ownership is free to focus solely on growing the business.
THE INDUSTRY
This eCommerce retailer operates in the consumer electronics, kitchen & home goods industry focused on selling branded products. Its diversified line-up of SKUs across multiple verticals such as Bluetooth speakers, headphones, and kitchen appliances allows it to capture broad, open-ended buyer demographics.
OPPORTUNITIES TO SCALE
The business’s almost entirely turnkey package makes it a portable and adaptable business that is ready for scale and cultivation. The business has already established its Amazon Seller Account in good standing, so there is an opportunity for easy and simple global expansion into other markets like Canada, UK, EU, and Asia. The business can also build-out the brand’s offerings and step into new markets, providing an opportunity for additional channel diversification such as Wal-Mart, Jet, wholesale, and big box retail.
Asking Price: $2,015,000
Gross Income: $2,799,800
Cash Flow: $611,100
Year Established: 2016
Employees: 1
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