Branded Jewelry Website for Hip Hop Market: 20% Repeat Customer Rate, Dropship Model – No Inventory Needed
This eCommerce jewelry retailer specializes in striking pieces for the African American hip-hop market. They have a 20% repeat customer rate and an average order value of $150.
OPERATIONS
The company operates with a 100% dropship model and has a specialized targeting process for American hip-hop fans between the ages of 20 and 50 who follow or are rappers, singers, and urban trendsetters. The current owners spend an average of 10-15 hours per week running and scaling the online business.
The company operates with a 100% dropship model and targets American hip-hop fans between the ages of 20 and 50 who follow or are rappers, singers, and urban trendsetters. They have a fulfillment specialist who works full-time and a remote staff of 4 employees.
MARKETING AND KEY METRICS
The company utilizes a strategic media mix to drive interest, awareness, and purchases. They leverage Facebook and Instagram pages, Google AdWords, and Facebook advertising, but have room to scale through SEO implementation, Pinterest and TikTok page creation, and improved marketing initiatives.
The company currently sells exclusively through their own website, but has room to grow through extended sales channels such as Amazon.com and wholesale connections for brick-and-mortar jewelry stores.
The company currently has over 80,000 qualified leads and a 20% repeat customer rate, driving dependable growth and providing immense scaling opportunities.
The company’s target market is American hip-hop fans between the ages of 20 and 50 who follow or are rappers, singers, and urban trendsetters.
BUSINESS MODEL & RESOURCES NEEDED
The company has one full-time employee and three part-time employees who manage daily operations of order fulfillment, social media management, customer service, and business management. There is room for a VA to manage the website and order tracking.
THE INDUSTRY
Hip hop style is a niche and flourishing market that is taking over the high-end day wear jewelry vertical. This company represents an ever-growing segment of the jewelry industry.
OPPORTUNITIES TO SCALE
This company offers great potential for growth and scaling through product design and development, sales channel expansion, SEO implementation, improved social media practices, and influencer marketing. The company would also benefit from the addition of proprietary pieces and an in-house jewelry brand.
Asking Price: $425,000
Gross Income: $543,350
Cash Flow: $159,151
Year Established: 2019
Employees: 4
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