contemporary apparel for women

Branded Women’s Fashion Apparel Retailer with 75% Wholesale Sales and 20% Repeat Buyers

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This is a high-end fashion retailer that specializes in contemporary apparel for women. It is known for its resort wear brand inspired by traditional Ukrainian Wear created just for its two high end brands. With a 20% repeat customer base and over 100% growth in revenue in the past two years, it is already established in the market and primed to take Amazon by storm. It has conventional relationships with retailers, but it is time to sell directly to the consumer using digital marketing. With over 12,000 visitors to its page per month, it has a massive social media following of 84,000. It is situated to become a top-tier fashion label.

OPERATIONS

This business is primarily an eCommerce retailer, with 75% of sales being wholesale. They are highly successful with conventional relationships with retailers but are focusing on taking the business directly to the consumer. There are over 220 styles available on the website and wholesale, with 70 of those fully customizable. The average online order price is $900 with an average wholesale ticket of over $10,900. They are already featured in publications like Vogue, Harper’s Bazar, Marie Claire, and Elle, among others. Their repeat customers include the royal family of Kuwait, among other high profile individuals.

The bulk of the brand’s products are produced in Ukraine, but switching to a third-party vendor can eliminate the need for storage and overhead. Current ownership is willing to train anyone looking to take over the business.

MARKETING AND KEY METRICS

So far, this business has focused on Instagram, influencer marketing, and email campaigns with its current database of over 7,000 contacts. They also have a massive Instagram presence with over 84,000 followers, and new ownership has the potential to increase email campaigns, Facebook, influencer marketing, and also branch out to SEO or PPC marketing. Ownership can increase its tradeshow presence around the world and create a sales team to make the brand’s reach even stronger.

This business is already highly successful with conventional relationships with retailers and a 20% repeat customer base. The goal now is to sell directly to the consumer using digital marketing. Ownership can add new products and categories along with new partners in new markets. They are already established in the market and primed to take Amazon by storm. With an already-established brand presentation, they are in the perfect position to begin pitching to big box retail shelves. Additional wholesaling opportunities also exist.

Revenue growth is critical to the success of this business, as is an expanded customer database and increased customer retention. Metrics that need to be measured include website traffic, conversion rates, customer satisfaction measures, and sales growth over time.

The customer base for this high-end fashion retailer primarily targets women with discerning tastes who are looking for something unique and different. Their products are sold in Harrod’s London, Kuwait’s royal family, and other high-profile individuals.

BUSINESS MODEL & RESOURCES NEEDED

This business has one employee, but ownership can add more people as needed. No fashion retail background is needed as current ownership is willing to train.

THE INDUSTRY

This business is in the hottest fashion industry segment and is focused on high-end contemporary women’s apparel. The market is highly competitive, but this business is unique, with a loyal customer base and a highly profitable niche. Other companies in the industry include Akris Punto, Reformation, NET-A-PORTER, and Vince.

OPPORTUNITIES TO SCALE

This business has the potential to expand into other markets besides the US and appeal to a much wider audience. They can unlock revenue by developing new products, expanding current product lines, and partnering with new retailers. The possibilities are endless for someone who is willing to invest in the brand and continue to build it out.

Asking Price: $480,000
Gross Income: $694,508
Cash Flow: $136,214
Year Established: 2015
Employees: 1

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