Cookware Brand with 19 Patents, 10 Trademarks, and 40% Year-over-Year Growth for Sale
A high-quality cookware brand that designs, manufactures and sells its proprietary line of kitchenware through eCommerce and retail channels. The company’s founder, a qualified mechanical engineer with over 3 decades of experience in the cookware industry, has created a range of products, including pots and pans, with 19 patents and 10 trademarks that cover every product, protecting the brand’s margins globally. The brand has a strong following among customers from AB and C income demographics, who are eager to collect its products, while sales are robust throughout the year, with peaks in Q4 leading to Christmas.
OPERATIONS
The company’s operations rely heavily on the founder’s talent for innovation, IP protection, direct marketing, and business strategy. All products are made under contract exclusively for the company by manufacturers, with no reliance on China, and with manufacturing agreements in place with key contractors.
The company manufactures its products under contract exclusively for the business with no reliance on China, and with manufacturing agreements in place with key contractors. It is ideally positioned to capitalize on the shifting trend toward healthier, more sustainable, locally made products in the kitchen space.
MARKETING AND KEY METRICS
The company’s digital marketing strategy is highly effective and revolves around word-of-mouth referrals supported by online advertising on Facebook, Instagram, and Google. Affiliate marketing has been implemented recently and achieved excellent results, while email campaigns are used to communicate with subscribers and potential new customers. The company’s unique Kickstarter campaigns are also effective.
The company has only recently begun to penetrate retail outlets but will be aggressively scaling into retail channels to drive growth. Its digital marketing strategy, particularly its social media posts, email campaigns, and Kickstarter campaigns, will continue to remain highly effective.
The company has shown consistent revenue growth, strong gross margins, lean operations, and high net profits, with 70% of revenue being B2C direct. The brand is only beginning to penetrate retail outlets, having recently stocked over 130 stores.
The company’s typical customer is from an AB income demographic and likes to collect many of the brand’s products for their kitchens. The C demographic is also supportive, aspiring to own some products. No other brand in this industry has a customer base with such zeal and faith.
BUSINESS MODEL & RESOURCES NEEDED
The founder who is a qualified mechanical engineer with a business degree and over 3 decades of experience in the cookware industry leads the company. Additional full-time employees include an operations manager, sales manager, marketing manager, marketing assistant, customer service lead, and logistics assistant.
THE INDUSTRY
The company operates in the premium cookware industry, which serves customers who prioritize high-quality, unique, and innovative cookware products. The global market is enormous, and a significant shift is underway toward healthier, more sustainable, locally made products – particularly in the kitchen space. The brand competes with some of the highest-end cookware on the market, such as Lodge, All-Clad, and Tefal.
OPPORTUNITIES TO SCALE
The company has a strong pipeline of innovative products in development for launch in the coming months and years. While the brand has only recently begun to penetrate retail outlets, its unique and scalable direct-to-consumer business model has significant growth potential. It can also expand its reach by adding new product lines or entering new geographic markets.
Asking Price: $7,900,000
Gross Income: $4,860,000
Cash Flow: $1,737,000
Year Established: 2014
Employees: 7
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