Custom Fashion Jewelry Brand: Strong Website Sales and Wholesale Distribution to 500+ Retailers
Custom Fashion Jewelry is a 12-year seasoned eCommerce retailer specializing in women’s customized fashion jewelry. The company offers a variety of jewelry options that celebrate astronomical phenomena on significant dates, such as birthdays, anniversaries, and more. Their product range includes necklaces, bracelets, earrings, and rings.
OPERATIONS
The company focuses on website sales, which account for 75% of their revenue. They generate organic traffic and engage with their audience through social media. Additionally, the company has a wholesale channel with over 500 retailers, boutiques, and jewelry stores across the nation, contributing to 25% of their sales. The business has a strong track record of customer retention and repeat orders.
The company ensures efficient supply and logistics by working with various factories to lower costs by 30%, maintaining lightweight and compact products that minimize storage and shipping costs. The inventory ordering is well-managed, reducing the risk of surplus inventory.
MARKETING AND KEY METRICS
The company employs various marketing strategies, including influencer partnerships, segmented email campaigns, and paid media on platforms like Facebook, Google, Pinterest, and Instagram. They have a large and engaged social media following, with over 135,000 Facebook followers and 86,000 Instagram followers.
The company sells primarily through their own branded website, accounting for 75% of their sales. They also have a wholesale channel with over 500 retailers, boutiques, fashion clothing stores, museums, and jewelry stores across the nation, contributing to 25% of their sales. The brand has experienced strong growth and has potential for further expansion through additional influencer partnerships and pop-up retail shops.
Key metrics for this business include a 20% return customer rate on their website and a 96% reorder rate with their wholesale channel. These metrics demonstrate the brand loyalty and customer satisfaction the company has achieved.
The company has a diverse customer base, consisting of individuals searching for personalized and meaningful gifts for birthdays, anniversaries, Christmas, Valentine’s Day, and Mother’s Day. Their products cater to various interests, hobbies, and occasions, making it easy for customers to find the perfect gift for their loved ones.
BUSINESS MODEL & RESOURCES NEEDED
The company has a team of 15 seasoned employees who handle day-to-day operational activities. The ownership has built a turn-key operation with documented standard operating procedures (SOPs) for all procedures, allowing for smooth business operations and scalability.
THE INDUSTRY
The custom fashion jewelry industry has seen significant growth in recent years due to the increasing trend of online shopping for gifts. This brand offers consumers a simplified and convenient online shopping experience with a search-friendly product catalog. They cater to various occasions and recipients, making it easy to find the perfect gift. The company has solidified its position in the industry and has a strong presence within the market.
OPPORTUNITIES TO SCALE
There are several opportunities for scale in this business, including building additional influencer partnerships, developing segmented email campaigns, expanding paid media presence, and exploring pop-up retail shops. The company could also work with other factories to lower costs by 30%. These growth strategies can further increase revenue and market reach.
Asking Price: $13,500,000
Gross Income: $8,927,466
Cash Flow: $2,739,333
Year Established: 2012
Employees: 15
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