Electronic Music Niche Branding Agency with No Paid Media Investments – Large Repeat Business and $700 AOV
Website Closers presents a social media, public relations, branding, and promotion consulting company operating in the electronic music vertical. The music industry can be a formidable place to navigate. Having an expert in place to guide an artist from their beginning stages can be very important. Many need help to get heard and noticed, and most never reach their full potential because they don’t have the right team behind them. The industry is highly competitive, and creating great music isn’t enough without having experienced representation. This company helps its clients improve their game and shoot for the stars.
OPERATIONS
The business profile is generally to work with musicians at all stages of their growth, whether just starting up, or rebranding themselves after years of hustling. They help build a brand that represents and delivers the client’s music to the right audience. The team is immensely passionate about the niche, which is why it can create tailored marketing plans that illustrate what’s unique about each artist and target new potential listeners.
The company does not have a physical product supply chain as it operates as a consulting agency. However, it may have partnerships with relevant service providers in the music industry to offer a comprehensive range of services to its clients.
MARKETING AND KEY METRICS
To generate Musician Clients, the company has not used a Paid Media approach – no marketing dollars have been deployed. Ownership has focused more on organic marketing, meaning all the clients in the agency came from word-of-mouth referrals, through the website, or from Google searches and social media. Aside from some SEO endeavors, the company has not invested in Google Ads and similar opportunities and instead relied on its excellent reputation.
The company primarily relies on word-of-mouth referrals, website leads, and organic search traffic for client acquisition. With a strong reputation and satisfied client base, there is potential for growth through targeted marketing campaigns, partnerships with industry influencers, and expanding the agency’s online presence.
The company’s key metrics include the number of clients, client retention rate, revenue growth rate, AOV (average order value), customer acquisition cost, and ROI (return on investment) for marketing efforts.
The company’s customer base primarily consists of musicians in the electronic music niche. This includes aspiring musicians, B-list musicians looking to level up their careers, and A-list artists seeking to enhance their success and reach new heights. The clients are predominantly from the US, Canada, Europe, Israel, and Australia.
BUSINESS MODEL & RESOURCES NEEDED
The company employs the owner and 4 additional employees who work as contracted freelancers. The owner primarily focuses on strategy, managing the team and tasks, meeting with clients, business finances, running the magazine, and scaling the business. The freelancers handle social media management, client relations, scheduling, strategy, tech support, posting, music platforms management, content editing, PR, and reaching out to media outlets.
THE INDUSTRY
The music industry is highly competitive and constantly evolving. It encompasses various genres and sub-genres, catering to a diverse range of listeners. In recent years, the rise of digital platforms and social media has transformed the way music is discovered, shared, and promoted. The industry includes artists, record labels, music streaming platforms, concert organizers, music publishers, and music marketing agencies. Examples of companies in the music industry include Universal Music Group, Sony Music Entertainment, Spotify, Live Nation Entertainment, and Vevo.
OPPORTUNITIES TO SCALE
The scale opportunities for this business include expanding the client base through targeted marketing efforts, leveraging partnerships with industry influencers and musicians, offering additional services or packages to existing clients, and exploring international markets. Additionally, the company can explore collaborations with other music-related businesses and invest in technology and software tools to streamline and automate certain processes.
Asking Price: $550,000
Gross Income: $121,433
Cash Flow: $90,589
Year Established: 2017
Employees: 4
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