Established Apparel Brand For Sale: Ecommerce Site Generates All Sales Across Three Countries
The target is a 9-year, well-established and fully branded, eCommerce business focused squarely in the undershirt apparel segment. The company currently sells from its highly polished eCommerce website only, catering to 3 countries with huge growth potential immediately available with expansion to diversified sales channels such as Amazon, Walmart, Jet and more. The main product focus is sweat proof under shirts for both men and women, and sweat proof boxer shorts for men. The key products focus on concealing the embarrassing issue of excessive sweating and hyperhidrosis, and as such, represent an evergreen market with a loyal customer base and repeat purchasing.
OPERATIONS
This business manufactures, stocks, and ships all of its own inventory to fulfillment centers for highly agile fulfillment to all of its target markets, with margins maximized and overhead minimized. Perfect for the fast-paced entrepreneur, the owner of this company is only required to invest a bare minimum of weekly labor time to ensure the continued operation of this streamlined, highly automated business. There is no substantive seasonality to this business, making it consistently profitable year-round while only needing to order inventory every 10 weeks.
The business manufactures and stocks its own inventory, ensuring control over the supply chain and minimizing costs. It partners with fulfillment centers for efficient and agile order fulfillment.
MARKETING AND KEY METRICS
This company take numerous avenues for immediate and low-overhead scale for growth – currently maintaining no social media or email marketing, this company will grow tremendously by reaching out to a broader market of people through its 5,000+ email subscriber database, blogs, and social media channels.
The business currently sells exclusively through its eCommerce website. However, there is significant growth potential by expanding to diversified sales channels such as Amazon, Walmart, Jet, and more. This would allow the business to reach a broader customer base and increase sales.
The key metrics for this business include revenue, profit margins, customer acquisition cost, customer lifetime value, and return on investment. It is crucial for the business to track these metrics and optimize its marketing and operations strategies based on the data.
The business has a loyal customer base that consists of individuals who struggle with excessive sweating and hyperhidrosis. These customers value the sweat-proof products offered by the company and are likely to make repeat purchases.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has one employee, the owner, who invests a minimal amount of labor time to ensure the continued operation of the business. As the business scales, additional employees may be hired to support operations, marketing, and customer service.
THE INDUSTRY
The apparel industry is highly competitive and constantly evolving. This business operates in the undershirt apparel segment, catering to customers who struggle with excessive sweating and hyperhidrosis. Examples of other companies in this industry include Thompson Tee and Ejis.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business, including expanding to additional sales channels, implementing social media and email marketing campaigns, and developing new product lines or variants. Additionally, international expansion could be pursued by targeting other countries with a similar target market.
Asking Price: $499,000
Gross Income: $467,177
Cash Flow: $138,190
Year Established: 2009
Employees: 1
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