Established Home Fitness Business with 5-Star Amazon Seller Rating
An established 5-star Amazon Seller & 5-star eBay Power Seller that sells a variety of products in the fitness entertainment & home exercise segment, as well as the sought after post-mastectomy industry. The business strikes a chord in the home fitness and exercise market that enables it to own an enviable slice of the still-expanding home fitness retail market while serving the ever-growing breast cancer survivor population.
OPERATIONS
Shipping primarily FBA (Amazon, Amazon Prime, drop-ship) and requiring little-to-no physical warehouse space, this business is 100% relocatable, and operable from any location with internet access, making it a snap transition for absolutely any buyer. With new products in the works and a profitable and an established Amazon & eBay presence since 1998, this is a high-value, nearly ground-floor opportunity for any entrepreneur to hit the ground running in an expanding market.
The business primarily uses FBA (Amazon, Amazon Prime, drop-ship) for shipping, requiring little to no physical warehouse space. This makes it easy to manage and operate from any location with internet access.
MARKETING AND KEY METRICS
The business has established a 5-star rating on both Amazon and eBay, generating a healthy revenue stream. It attracts a fast-growing number of customers who are interested in different fitness products. The products are advertised on Amazon and eBay, which helps in targeting potential customers.
The business primarily uses Amazon and eBay to sell its products, with an opportunity to expand its reach through social media advertising and email marketing.
Key metrics for this business include monthly revenue, monthly expenses, cost per customer, conversion rate, and customer lifetime value. These metrics help the business evaluate its performance and determine areas for improvement.
The business has a diverse customer base including fitness enthusiasts, those recovering from breast cancer, and those looking for at-home exercise options. The customers are primarily women.
BUSINESS MODEL & RESOURCES NEEDED
The business has one employee and requires minimal human resources to operate.
THE INDUSTRY
The home fitness industry is a growing market with fitness enthusiasts preferring to exercise at home. The rising breast cancer survivor population also drives the demand for post-mastectomy products, making this business particularly attractive. The industry includes companies selling sports equipment, gym and fitness franchises, and online retailers. Examples include Peloton and Tonal.
OPPORTUNITIES TO SCALE
The business has an opportunity for scale through expanding product offerings, increasing social media and email marketing, and expanding to additional marketplaces such as Walmart and Target.
Asking Price: $90,000
Gross Income: $250,000
Cash Flow: $53,000
Year Established: 1998
Employees: 1
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