Established Online Shapewear and Slimming Business for Sale
This eCommerce company specializes in a proprietary brand of waist trainer and shapewear products for both men and women with trimming technology. Their products range from waist trainers, butt shapers, full body shapers to maternity wear, gym tech, workout gear, swimwear, dresses, shaping leggings etc. The business has a significant growth trajectory that makes it a prime target for acquisition.
OPERATIONS
The company has created its own branded line of products that has been very successful so far. All the products sold by the company have been focused on helping men and women look and feel better about their bodies, which is an evergreen need that will always be present. The business has yet to venture into the Amazon sales channel and expanding to other International Amazon marketplaces, opening up a wholesale line to distributors/buyers, and expanding into similar product categories.
The business is on JIT production, so there is no need for significant working capital to maintain inventory. The products are shipped directly from the manufacturer to the customers.
MARKETING AND KEY METRICS
The company’s brand has been used to scale the eCommerce storefront and its major search engines, including Amazon’s coveted A9. The company’s affiliate base has expanded beyond Shareasale for growth.
The business’s sales channel strategy is directed towards expanding the storefront and its online footprint, growing its affiliate base beyond Shareasale, selling on the Amazon.com marketplace and expanding to other International Amazon marketplaces, opening up a wholesale line to distributors/buyers, and expanding into near-product categories. The business is set up for massive growth and has an exciting roadmap to double or triple its revenue within the first couple of years after acquisition.
The business has generated gross income of $3,120,000 and a net cash flow of $1,515,000. It was established in 2014 and has three employees.
The company targets both men and women who are looking for body-shaping shapewear and waist trainers with trimming technology that helps their body look better. Their evergreen products cater to people across different age groups looking for a solution to their body image concerns.
BUSINESS MODEL & RESOURCES NEEDED
The company has three employees currently, who are responsible for handling all aspects of the business operations, marketing, and customer service.
THE INDUSTRY
The company operates in the shaping products market, which is a high-growth internet sector. This evergreen need of looking and feeling good and confident about one’s body has made this market more competitive with time. The market is saturated with both branded and non-branded products for both men and women. The business has specifically been able to cater to those looking for body-shaping shapewear and waist trainers, implying a significant market cut in this niche through its proprietary line of products.
OPPORTUNITIES TO SCALE
The company has yet to explore the Amazon sales channel, which has the potential to lead to massive revenue growth. Additionally, the business can expand to other International Amazon markets or even add more near products. The shapewear and body-shaping products market are trending upwards, which provides the business with plenty of opportunities for expansion.
Asking Price: $5,000,000
Gross Income: $3,120,000
Cash Flow: $1,515,000
Year Established: 2014
Employees: 3
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