Expanding an Art Supply Brand Globally: 100% FBA, Social Presence in 12 Countries
This eCommerce brand specializes in offering vibrant Art Supplies in every color of the rainbow. With a wide range of products including Pencils, Paints, Pens, and Paper, the company has earned multiple Amazon choice badges for its high-quality offerings. It operates in 12 countries and has a strong social media following.
OPERATIONS
The company operates primarily on Amazon FBA and has a 100% FBA model. It also has a strong social media presence with over 10,800 Instagram followers and 12,400+ Facebook followers. With a 4.9 Amazon Seller Rating, the company has a loyal customer base and is continuously scaling its operations.
The company sells its products through various channels including Amazon, its own website, and Walmart. It leverages its own 3PL in conjunction with Amazon FBA to offer its products on Amazon Prime. The company has established vendor relationships over the years and has well-positioned terms for scale.
MARKETING AND KEY METRICS
The company utilizes social media platforms such as Instagram, Facebook, and Pinterest to market its products. It has recently started its own YouTube channel and is planning to expand its marketing efforts to TikTok. With a focus on art education and engaging content, the company aims to attract a younger and more artistic community.
The company has already expanded into Canadian markets and art education. It has recently signed a contract with Walmart and is actively developing new products for future growth. The company aims to further extend its sales to include Japan, Australia, and India. It also plans to enhance its social media presence through platforms like TikTok and YouTube.
Key metrics for the company include revenue growth, customer retention, social media engagement, and Amazon Seller Rating. The company also focuses on expanding into new markets and developing new products. With a strong emphasis on customer satisfaction, the company strives to maintain high ratings and positive reviews.
The company’s customer base consists of beginner, amateur, and young professional artists worldwide. It also targets art educators and B2B clients. With its high-quality products and positive reputation, the company has gained a loyal following and a strong customer base that continues to grow.
BUSINESS MODEL & RESOURCES NEEDED
The company has a skilled team consisting of 7 full-time and 4 part-time employees. The current ownership manages overall strategy, new product development, marketing campaigns, vendor coordination, HR, and other day-to-day tasks. The team is experienced in operations, inventory management, eCommerce development, channel monitoring, data upkeep, business support, and customer service.
THE INDUSTRY
The art supplies industry has experienced significant growth, especially during the pandemic. This company is a top-rated international provider of colored pencils, art pencils, gel pens, paint pens, acrylics, watercolor, and art paper. With a strong social media following and positive reviews, the company is a trusted brand known for its quality products.
OPPORTUNITIES TO SCALE
The company has numerous scale opportunities, including wholesale development, international sales expansion, and further social media enhancement. With its strong brand and product range, the company can attract B2B clients and reach a wider customer base. The recent contract with Walmart and the ongoing development of new products demonstrate the potential for rapid growth.
Asking Price: $35,000,000
Gross Income: $38,015,014
Cash Flow: $7,032,789
Year Established: 2014
Employees: 11
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