Explosive 200% YOY Growth Supplement Internet Company with Multiple Brands
The target is a highly profitable, massively growing, fully branded line of Supplements that is a #1 Best Seller on the Amazon platform for just about every category that it operates within. The business, and its growing line of Dietary Supplements, Testosterone Boosters, Weight Loss Aids, Probiotics and more, was launched in 2013 and is achieving unprecedented sales and levels of growth. On a month to month basis, the company is growing at a rate of 25%, and that growth is expected to increase in 2016 and beyond. YOY the company has grown over 200%. The founder continues to break records each month and would like to exit the business before it gets much bigger in order to focus more on his family and begin an early retirement. 2015 was a stellar year for the company – over $6,000,000 in sales compared to $2,900,000 in 2014. And with a 75% Average Gross Margin, minimal advertising costs and low overhead, the company achieved over $3,341,000 in earnings. Owner expects 2016 sales to surpass $10,000,000, which would put earnings over $5,000,000 in 2016.
OPERATIONS
The business has achieved unprecedented sales and levels of growth since its launch in 2013. On a month to month basis, the company is growing at a rate of 25%. The founder continues to break records each month and would like to exit the business before it gets much bigger in order to focus more on his family and begin an early retirement. 2015 was a stellar year for the company – over $6,000,000 in sales compared to $2,900,000 in 2014. And with a 75% Average Gross Margin, minimal advertising costs and low overhead, the company achieved over $3,341,000 in earnings. Owner expects 2016 sales to surpass $10,000,000, which would put earnings over $5,000,000 in 2016.
The description of supply and logistics for this business is not provided.
MARKETING AND KEY METRICS
The company has achieved its high sales and growth without significant advertising costs. It is a #1 Best Seller on the Amazon platform for just about every category that it operates within, indicating strong brand recognition and customer trust.
The business primarily sells its products through the Amazon platform. However, the owner has designed an eCommerce storefront that is still in the development stage, providing an additional growth opportunity. The use of Amazon’s international FBA platforms to sell products worldwide is also mentioned as a growth opportunity.
The key metrics for this business include sales revenue, gross margin, average order value, repeat order rate, and year-over-year growth. The company has achieved over $6,000,000 in sales in 2015, with a 75% average gross margin. The founder expects 2016 sales to surpass $10,000,000, indicating strong year-over-year growth. The average order value and repeat order rate are additional metrics that can indicate customer satisfaction and loyalty.
The customer base of this business consists of individuals interested in health and wellness, specifically those looking for dietary supplements, testosterone boosters, weight loss aids, probiotics, and more. The business has gained a strong customer base through its high rankings and reviews on the Amazon platform.
BUSINESS MODEL & RESOURCES NEEDED
The description of human resources for this business is not provided.
THE INDUSTRY
This business operates in the online supplements industry. The industry is experiencing significant growth due to increasing consumer interest in health and wellness, as well as the convenience of purchasing supplements online. Examples of other companies in this industry include GNC, Vitacost, and Bodybuilding.com.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. With its high ratings, reviews, and rankings on Amazon’s platform, it can attract other vitamin and supplement companies or those looking to enter the space. The eCommerce storefront and international expansion through Amazon’s FBA platforms are additional scale opportunities. These opportunities allow for rapid growth and expansion of the business.
Asking Price: $12,000,000
Gross Income: $6,432,305
Cash Flow: $3,341,106
Year Established: 2012
Employees: 5
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