Explosive Ecommerce Brand of Firearm Parts, Parts Kits, Accessories, Patents, Trademarks, 321K Monthly Visitors, Website & Wholesale Sales Channels, 551% YoY Increase
This eCommerce brand specializes in providing firearm parts, parts kits, and accessories for individuals who want to assemble their own firearms. They operate in the ‘80% complete’ space, offering all the necessary parts for building a pistol without the need for background checks or government fees associated with regular firearms. With a loyal customer base and a rapidly growing industry, this business has experienced a 551% year-over-year increase in sales.
OPERATIONS
The company ships over 500 products a day from their 4,000 square foot storage facility, stocking up to $3 million in inventory. Sales are conducted exclusively through their eCommerce website and they employ proven digital marketing tactics, such as SEO and educational blog content, to attract customers. With a strong social media presence and a large email database, the brand is able to drive traffic to their website and upsell new products.
The company maintains a 4,000 square foot storage facility where they stock up to $3 million in inventory. They ship over 500 products a day and place supply orders every 2-4 weeks to ensure sufficient stock. The company operates primarily through their eCommerce website, allowing them to efficiently manage supply and logistics.
MARKETING AND KEY METRICS
The company uses a variety of digital marketing tactics, including SEO and an informative blog, to attract customers to their website. They also utilize social media platforms, such as Instagram and YouTube, to engage with their target audience and drive organic traffic. Their successful email marketing campaigns keep subscribers informed about new products and promotions.
The company primarily sells its products through its eCommerce website, which attracts over 321,000 monthly visitors. They also have wholesale sales channels in place. The brand has experienced a 551% year-over-year increase in sales, indicating strong growth. Major sales spikes often occur when individuals are concerned about possible new federal regulations or changes in presidential administrations.
Key metrics for this eCommerce brand include an average order value of $280 and over 321,000 monthly website visitors. The company also boasts a large and loyal customer base with 116,000+ email subscribers. With a 551% year-over-year increase in sales and revenues 10 times higher in 2020 compared to 2019, the brand has shown significant growth.
The brand has a large and loyal customer base, with an email database of 116,000+ subscribers. Their customer demographics mainly consist of men between the ages of 25 and 50, who vary in income levels and other factors. The target audience includes gun owners, collectors, hunters, and DIY weapon builders. The brand has established a trusted reputation within the community, leading to repeat business and word-of-mouth referrals.
BUSINESS MODEL & RESOURCES NEEDED
The company has a dedicated team in place to manage day-to-day operations. They employ 3 full-time staff members, including an office manager, warehouse manager, and production manager. In addition, there are 10 part-time employees, including customer service representatives, warehouse workers, and assemblers. The company also has salespeople who attend trade shows and manage wholesale accounts.
THE INDUSTRY
This eCommerce brand operates within the firearms industry, specifically specializing in providing firearm parts and kits for individuals who want to assemble their own weapons. The industry is experiencing significant growth as interest and acquisition of firearms increase. The brand has positioned itself as a trusted retailer in the market, serving gun owners, collectors, hunters, and DIY weapon builders. Examples of other companies operating in this industry include Brownells, Palmetto State Armory, and Aero Precision.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this eCommerce brand. They can expand their product line to include more AR-15 parts, potentially doubling their revenue. The company also has three highly desirable receiver designs pending approval, which could further enhance their product offerings. Additionally, they can explore new product categories such as magazines, custom holsters, and red dot sights. By utilizing their large email database and strong social media presence, the brand can effectively upsell these new products to their existing customer base.
Asking Price: $32,100,000
Gross Income: $32,290,443
Cash Flow: $8,403,715
Year Established: 2013
Employees: 14
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