Explosive Growth: Baby Safety Products Ecommerce Retailer Pre-Qualified for SBA Financing with 300% YOY Sales Increase on Amazon FBA
This is a branded consumer products eCommerce company that offers a wide range of baby safety gear. The company has achieved 300% year over year sales growth and operates with very strong margins. Thanks to their diverse product line, this retailer sees very little seasonality in an evergreen daily-use space, boasting a $21.50 average ticket value year-round, providing stable revenue in an always in-demand space. This online retailer has smartly focused on a laser-guided approach to selling, focusing more on making each individual SKU successful, rather than a shotgun approach to see what will work.
OPERATIONS
The business is an easy one for any new owner to transition into as inventory management and customer service operations are outsourced, ensuring profitable and seamless operation on day one of the acquisition. The company operates with zero office and no warehouse overhead, eliminating the need to deal with large employee or office expenditures. Amazon’s Fulfilled by Amazon (FBA) program is utilized for all pick, pack, and shipping needs, reducing the need to deal with or ship products from its own warehouse. With only a 5-hour workload per week and low average cost of goods and excellent supplier relationships, the business can be scaled in the near term via a choice of available options.
Amazon’s Fulfilled by Amazon (FBA) program is utilized for all pick, pack, and shipping needs, reducing the need to deal with or ship products from its own warehouse. The company sees very little seasonality in an evergreen daily-use space, boasting a $21.50 average ticket value year-round, providing stable revenue in an always in-demand space. This online retailer has smartly focused on a laser-guided approach to selling, with a choice of available options to scale in the near term.
MARKETING AND KEY METRICS
The company is currently only focused on the Amazon Sales Channel, boasting a $700,000 annual profit. The next logical step is for the company to begin focusing on additional sales channels, like its branded website, other online channels, and Amazon International. The company experiences 25,000 visits to its site per month with only minimal social media and SEO marketing implemented to date.
The company is currently only utilizing the Amazon sales channel. The next logical step is for the company to begin focusing on additional sales channels, like its branded website, other online channels, and Amazon International. A new owner can choose to run the business as is, with roughly $700,000 in annual profit or to invest in the growth of the company.
The company has achieved 300% year over year sales growth with a $21.50 average ticket value year-round, providing stable revenue in an always in-demand space. The company boasts roughly $700,000 in annual profit.
The company offers a wide range of baby safety gear. As one of the leading companies in this industry, customer trust is everything. Some of the leading companies in this industry include Graco, Summer Infant, and Dorel Juvenile Group.
BUSINESS MODEL & RESOURCES NEEDED
Inventory management and customer service operations are outsourced ensuring profitable and seamless operation on day one of the acquisition. The company operates with zero office and no warehouse overhead, eliminating the need to deal with large employee or office expenditures.
THE INDUSTRY
The baby safety products industry is a rapidly growing industry. The industry includes everything from baby gates and childproof locks to car seats and strollers. As a highly competitive market, customer trust is everything in this industry. Additionally, with an ever-growing demand for safety products, the baby safety products industry is expected to achieve a market value of $46.56 billion by 2028. Some of the leading companies in this industry include Graco, Summer Infant, and Dorel Juvenile Group.
OPPORTUNITIES TO SCALE
This brand collection is ready for expansion into almost any international channel and would be any easy addition to the Amazon Europe and Asian markets, wholesale brick & mortar, and even other segment-leading channels such as Jet.com, Wal-mart.com, etc. – all potent ROI investments, this business is a ripe opportunity for the entrepreneur of almost any skill level.
Asking Price: $2,650,000
Gross Income: $3,516,596
Cash Flow: $681,909
Year Established: 2016
Employees: 3
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