Explosive Keto Snack Subscription Box Company with 22,000 Subscribers and 90% Year-over-Year Growth
This thriving Subscription Box Service provides a huge selection of Keto Dietary Snacks in prepared packages, delivered on full subscription directly to consumers’ homes and offices. The company has achieved soaring sales, all of which is recurring and membership revenue.
OPERATIONS
The company possesses an enormous database of audience profiles and preferences that allows a scientific and highly accurate approach to predicting winners and losers in upcoming product selection. Each month, the highly engaged customer base is surveyed for feedback on how they rate the products, and this data is utilized to create a monthly subscription box that is embraced by the customer base.
The company utilizes a highly efficient 3PL model for handling all of the kitting requirements, ensuring reliable supply and logistics operations.
MARKETING AND KEY METRICS
The brand utilizes PPC ads, organic traffic through social media accounts, and an influencer program to promote their products and generate sales. Email marketing campaigns, including discount offers during Black Friday and Cyber Monday, have also proven impactful.
Sales have been exceptionally strong, with projected revenue of $9 million in 2021. The company has a growing customer base and a strong following on social media.
The company analyzes 150+ brands and 700+ products to develop a monthly subscription box that ensures satisfaction of membership, increasing brand loyalty, lifetime value, and reducing churn.
About 80% of the customer base consists of women between the ages of 24 and 45. Customers remain subscribers for at least 6 months on average and are looking for Keto alternatives to replace carb-heavy snacks.
BUSINESS MODEL & RESOURCES NEEDED
The company has seven full-time employees, including a director of operations, logistics lead, customer service lead, operations assistant, brand manager, social media and community manager, and marketing assistant.
THE INDUSTRY
The Global Snack Food Market is valued at $427 billion in 2020, with the Global Ketogenic Diet Market valued at $9.57 billion. Increased health consciousness and the rising prevalence of obesity fuel demand for healthy/diet products like the ones offered by the company.
OPPORTUNITIES TO SCALE
Opportunities for scaling the business include opening up the online marketplace to non-subscribers, offering digital marketing services to brands featured on the website, launching digital products such as recipe books, and utilizing the existing customer database to launch a private label product line or acquire brands.
Asking Price: $7,150,000
Gross Income: $9,613,547
Cash Flow: $1,587,570
Year Established: 2015
Employees: 8
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