streetwear apparel

Explosive Streetwear Apparel Company with 10,000 Custom Designed Products and 35% YOY Growth

We are an eCommerce brand specializing in streetwear fashion. With our 3D print-on-demand (POD) model, we have created over 10,000 unique and meaningful apparel products. Our designs are supplied by in-house designers and partnered artists from around the world, ensuring high-quality and exclusive designs.

OPERATIONS

Our products are made-to-order, minimizing waste and inventory which also allows us to offer a wide range of products and designs. We have full control over each part of the supply chain, from fabric and manufacturing to order and shipment. We primarily rely on a DropShip model for order fulfillment.

We have full control over our supply chain, sourcing products from two main suppliers. Our made-to-order model minimizes inventory, with only $5,000 to $10,000 of stored inventory. We primarily rely on a DropShip model for order fulfillment, with 90% of orders fulfilled this way.

MARKETING AND KEY METRICS

We achieve most of our leads through paid marketing on Facebook and Instagram. Collaborations with influencers on TikTok and Instagram also drive brand promotion. We actively engage with existing customers through email marketing, which has resulted in a 25% repeat order rate.

Our sales are consistent throughout the year, with peaks during the holiday season. We have a diverse customer base with a focus on males in their mid-twenties. Our 25% repeat order rate and 35% year-over-year growth demonstrate our potential for ongoing sales channel growth.

Our key metrics include a 25% repeat order rate, 35% year-over-year growth, and an average customer age of mid-twenties. Hoodies account for 50% of all sales, followed by sweatshirts and bomber jackets. No single product accounts for more than 2-3% of total sales.

Our customer base consists of fashion and art enthusiasts who resonate with our brand’s unique designs and messaging. Our products appeal to individuals looking for stylish streetwear with a meaningful and artistic twist.

BUSINESS MODEL & RESOURCES NEEDED

With 23 employees, our current owner only needs to dedicate 8 hours a week to handle operations. Responsibilities include reviewing KPIs, providing strategic instructions, and handling bank transactions.

THE INDUSTRY

We operate in the streetwear fashion industry, which combines elements of urban culture, art, and fashion. Our brand stands out through our focus on wearable art and purposeful messaging. Examples of competitors in this industry include Supreme, Off-White, and BAPE.

OPPORTUNITIES TO SCALE

We have opportunities to scale by expanding our product offerings, collaborating with more designers and artists, and further utilizing social media marketing. We could also explore international expansion, as our global shipping costs are lower than competitors.

Asking Price: $3,500,000
Gross Income: $5,814,763
Cash Flow: $924,829
Year Established: 2018
Employees: 23

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