Famous Brand in the Pet Industry Ecommerce – For Sale

An online retailer in the pet space that leads certain markets it serves with over 30,000 SKUs, including some of its own branded lines. The company has been in operation for 17 years, serving markets in the US, Europe, and Asia. The business is being divested from a larger holding group of primarily Brick and Mortar businesses. The eCommerce business generates roughly 20,000 visitors a day. 90% of orders are placed online, and the remaining 10% are via phone orders.

OPERATIONS

The business is managed by ownership but operated by employees. The company resides in a 75,000 square-foot warehouse, but can be operated in a 20,000 square-foot space if run by itself. Ownership divested the business due to its shift in focus from eCommerce to brick-and-mortar retail businesses.

Logistics are provided by the company’s highly trained employees and warehouses.

MARKETING AND KEY METRICS

Marketing is accomplished through a 17-year history, redirects from keyword-rich domain names, and a strong customer base.

The business sells its products exclusively online through its primary eCommerce website and via phone orders. It presents a low-overhead opportunity to build sales through social media and influencer partnerships.

30,000 SKUs, generating roughly 20,000 visitors per day, 90% orders placed directly online.

The company’s customer base is worldwide, with revenue coming from sales in the US, Europe, and Asia.

BUSINESS MODEL & RESOURCES NEEDED

The company employs 15 full-time employees, with a mix of skilled and semi-skilled labor.

THE INDUSTRY

The pet space is a highly competitive industry with high-profit margins. The industry is divided into five categories: food, supplies and accessories, over-the-counter drugs and supplements, veterinary services, and live animals. The eCommerce company presents an excellent opportunity to build its position in the markets it serves.

OPPORTUNITIES TO SCALE

The eCommerce business provides ample opportunity for scaling through influencer and social media marketing strategies or by expanding its SKUs offered.

Asking Price: $5,900,000
Gross Income: $13,632,254
Cash Flow: $1,685,714
Year Established: 1998
Employees: 15

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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