Female Hair Accessory Retailer For Sale
This target is an established, organically ranked e-commerce Internet Company in the niche female wigs and accessories fashion segment, targeting a broad demographic in terms of lifetime value and age range alike. This online company has a comprehensive lineup of both core products and consumables in the vertical, such as hairspray, conditioner, extensions and related cross-sells.
OPERATIONS
This eCommerce Company focuses on a recession proof product line that is purchased year-round with very little seasonality. It spans the general fashion market as well as the costume/cosplay niche verticals. This is a perfect opportunity for a fast-paced entrepreneur to step in and run a company with very little working capital requirements and easy-to-transfer operational skills. Having recently entered Amazon, this well-established e-commerce retailer boasts long established supplier relationships with desirable terms, and low working capital requirements overall, so they are sure to continue their growth trends through the coming years.
The company maintains strong supplier relationships and efficient logistics operations to ensure timely delivery of products to customers. It works closely with its suppliers to ensure quality control and availability of inventory. Additionally, the company utilizes advanced inventory management systems to optimize stock levels and minimize order fulfillment time.
MARKETING AND KEY METRICS
The company employs various marketing strategies to promote its products, including social media advertising, influencer collaborations, email marketing campaigns, and search engine optimization techniques. These efforts aim to increase brand awareness, drive website traffic, and ultimately boost sales and customer engagement.
The company primarily sells its products through its e-commerce website and has recently expanded its sales channels to include Amazon. This multi-channel approach allows the company to reach a wider customer base and capitalize on the growing trend of online shopping. As the company continues to optimize its marketing strategies and expand its product offerings, it anticipates sustainable sales growth.
Key metrics for this business include sales revenue, website traffic, conversion rate, customer acquisition cost, average order value, customer lifetime value, and return on advertising spend. These metrics help the company evaluate the effectiveness of its marketing and operational strategies and make data-driven decisions to drive growth and profitability.
The company’s customer base includes individuals interested in fashion and hair accessories, professionals in the beauty industry, cosplayers, and individuals attending special events or parties. The company aims to provide high-quality products that cater to various styling needs and preferences.
BUSINESS MODEL & RESOURCES NEEDED
With a small team of 1 employee, the company focuses on hiring skilled and experienced individuals who can manage various aspects of the business, including customer service, marketing, and inventory management. The company values teamwork, communication, and a positive work environment to ensure efficient operations.
THE INDUSTRY
The fashion retail industry is a highly competitive and constantly evolving market. Online retailers in the hair accessories segment cater to a wide range of customers, including individuals looking for everyday styling options, professionals in the beauty and entertainment industry, and individuals interested in cosplay and costume accessories. Examples of competitors in this industry include online stores specializing in wigs, hair extensions, hair accessories, and beauty products.
OPPORTUNITIES TO SCALE
This business offers scale opportunities through diversification of product offerings, expansion into new market segments, and international expansion. By continuously expanding its product line to include new and trendy hair accessories, the company can attract a larger customer base and increase sales. Additionally, targeting international markets opens doors to a global audience and potential partnerships with international distributors.
Asking Price: $890,000
Gross Income: $981,392
Cash Flow: $320,816
Year Established: 2002
Employees: 1
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
