Female Health and Wellness Brand with 81K Instagram Followers and 71 AOV – Custom Formulas for Supplements, Oils, and More.
Executive Summary
This eCommerce company provides natural, hormone-free products for the female health and wellness market, including supplements, oils, and suppositories. The products have custom formulas that cover a wide range of issues and needs for the customer base.
OPERATIONS
The management requires only 6 to 8 hours per week to handle ads and inventory. As the business is incredibly turn-key, the transition will be made easier than with most deals. The VA serves as the brand’s customer service representative, and can be transferred along with the business.
Sales are made exclusively through their Shopify channel, and expansion into the wholesale market would be a potential opportunity to diversify their sales channels.
MARKETING AND KEY METRICS
The company uses a successful social media strategy, with over 81,000 followers on Instagram, advertising campaigns on Google Search, and periodic partnerships with well-known influencers to spread brand awareness.
Expanding to other marketplaces, particularly the lucrative Amazon marketplace, would be a near-term growth opportunity for the company.
The company has an Average Order Value of $71, and sees over 22,000 visitors on the website every month on average. They also have over 5,000 contacts in their email database.
The brand’s customer base includes women looking for natural hormone-free products for their health and wellness needs.
BUSINESS MODEL & RESOURCES NEEDED
The company requires little management and only one employee, making the business very turn-key and easy to transition.
THE INDUSTRY
The growth potential for this evergreen market is expected to be significant in the next few years, with a strong CAGR of 12.4%. Additionally, they are seeing a recent surge of destigmatization within the market leading to more potential customers.
OPPORTUNITIES TO SCALE
Introducing new nutritional products, bundling plans, and subscription-based services would allow the company to enter new markets in a niche category.
Asking Price: $1,000,000
Gross Income: $1,038,189
Cash Flow: $252,394
Year Established: 2019
Employees: 1
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Growth Potential
This business shows strong year-over-year stability with multiple avenues for expansion, including new marketing channels and product line extensions.
Transition Support
Current ownership is committed to a smooth handover, offering 30 days of direct training and 90 days of consultation availability.