FIFA Soccer Video Game Esport Tool Trading Website with 100 Subscribers and 88% Margins
This SaaS business offers trading tools for FIFA Soccer video game eSports fans. The platform provides the most complete FIFA Ultimate Team trading tool, allowing users to generate coins on autopilot. With top-of-the line software and superhuman trading capabilities, customers keep coming back for more. The company started as an eBook and quickly expanded into a software platform when sales exceeded expectations. They have a large customer base of men between 18 and 35 in the United States and Europe.
OPERATIONS
The software provides automatic trading tools that can be programmed to do all the trading for the user. The module allows players to buy or bid automatically to increase in-game coins. The software works on both PCs and Macs. The company generates revenue through monthly subscriptions and additional upsells for multiple licenses and lifetime subscriptions. They rely on affiliates and email marketing to promote their services, and have a strong presence in the FIFA Ultimate Team market.
There is no specific information provided about supply and logistics for this business.
MARKETING AND KEY METRICS
The company relies on affiliates and email marketing for lead generation. They have a strong presence in the FIFA Ultimate Team market and could explore partnerships with social media influencers and PPC ads on FIFA-related websites to expand their customer base.
The company generates sales through monthly subscriptions and upsells. Growth opportunities include new email marketing campaigns, SEO improvements, social media marketing, and launching new trading modules.
The key metrics for this business include monthly visitors to the website (36,000), revenue breakdown between subscription and upsells (68% subscription, 32% upsells), and the average user payment per month ($34).
The customer base consists of men between the ages of 18 and 35 who are FIFA Ultimate Team players and avid gamers. They have an above-average intelligence and understanding of coin trading. The customer base is divided between the United States and Europe.
BUSINESS MODEL & RESOURCES NEEDED
The current owner spends 2-3 hours per week running the business, with one part-time customer service agent handling customer emails and other tasks.
THE INDUSTRY
This business operates in the eSports industry, specifically focused on FIFA Soccer video game. FIFA Soccer has a fan base of 25 million people and is part of the FIFA series. The business provides trading tools that help users generate in-game coins to improve their teams. The industry is highly popular and has a strong presence on social media, YouTube channels, and dedicated websites. The business has been successful in capturing a portion of the FIFA Ultimate Team market and has the potential for further expansion.
OPPORTUNITIES TO SCALE
This business has scale opportunities through expanding its customer base and revenue streams. They could explore new marketing techniques, such as partnering with social media influencers and running PPC ads on FIFA-related websites. They could also create new trading modules to attract more customers and increase revenue.
Asking Price: $450,000
Gross Income: $107,824
Cash Flow: $94,517
Year Established: 2012
Employees: 3
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