Growing a Highly Profitable Vitamins, Supplements and Nutraceutical Company
This is a branded eCommerce retailer that sells vitamins and supplements online via Amazon FBA and its own website. The company has a streamlined offering of 19 SKUs, resulting in high margins and low operating expenses. The brand is well-established and enjoys profitable growth since its inception in 2012. The company’s financials are strong, with $448,804 in cash flow and $761,723 in gross income. With a sweet spot valuation, the company is ideal for financing through the SBA 7(A) loan program. The company has a bright future due to its modern hybrid platform and the opportunity for future expansion.
OPERATIONS
This company operates with a stock and ship hybrid platform that requires little to no time investment by the owners and has no employee headcount. This approach streamlines operations, maximizes margins, and minimizes expenses.
The company operates with a stock and ship hybrid platform that requires no employee headcount.
MARKETING AND KEY METRICS
The company primarily relies on organic eCommerce and Amazon traffic for marketing purposes.
The company sells its products through Amazon FBA and its own website, with potential opportunities for future growth in wholesaling, international retail expansion, or brick and mortar retail.
The company’s key metrics include high margins, minimal operating expenses, and a hybrid platform that requires little to no time investment by the owners. The brand is well-established in a highly sought-after and trending vertical.
The company primarily sells directly to consumers through its eCommerce platform and Amazon FBA. The target audience for the company’s products is health-conscious consumers interested in supplements for overall health and wellness.
BUSINESS MODEL & RESOURCES NEEDED
The company has no employee headcount.
THE INDUSTRY
This company operates in the supplements space, selling vitamins and supplements directly to consumers via eCommerce. The supplements industry has experienced rapid growth in recent years, with increased consumer awareness of the benefits of supplements for overall health and wellness. The most prominent players in the supplements industry include companies like GNC, Vitamin Shoppe, and Walgreens.
OPPORTUNITIES TO SCALE
This company is an excellent opportunity for scaling as a standalone brand or through strategic acquisition. Potential opportunities for scale include expansion into brick and mortar retail, international retail, or wholesaling.
Asking Price: $1,800,000
Gross Income: $761,723
Cash Flow: $448,804
Year Established: 2012
Employees: 1
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