Growing DTC Ecommerce Brand in Unique Fitness Water Bottles & Accessories: 122% YOY Earnings Growth & Strong Social Video Presence with 70% Repeat Order Rate & AOV

We are a DTC eCommerce brand selling unique fitness water bottles and accessories. Our products appeal to health-conscious consumers looking for practical and useful accessories to use during their workout routines. Our company was launched in 2019 and has since expanded its product line and customer base. We have a strong social media presence and high repeat order rates.

OPERATIONS

We operate an online store that sells our products to customers worldwide. Our marketing strategies include paid advertising on various platforms, social media marketing, influencer marketing, and email marketing. We work with a 3PL warehouse for inventory management and use a team of experienced workers to handle daily operations, including a part-time social media manager, and contractors who handle customer service, PPC ads, and marketing.

We work with a 3PL warehouse for inventory management and shipping. We have the ability to sell our products to overseas buyers.

MARKETING AND KEY METRICS

Our marketing strategy focuses on connecting with our audience through social media platforms such as Facebook, Instagram, and TikTok. We use regular postings and video marketing to drive organic growth, influencer marketing, and email marketing to keep our customers engaged.

We are currently operating in Australia and are ready to explore growth opportunities internationally. We plan to expand our sales channels to include Amazon and Walmart, which would introduce our products to millions of new online shoppers.

Our key metrics include 122% YOY earnings growth, a 22% repeat order rate, and an average order value of $70.

Our customer base consists of health-conscious consumers looking for practical and useful accessories to use during their workouts. Our products appeal particularly to young people between the ages of 18 and 26 who exercise daily and enjoy taking a bottle with them during outdoor walks and runs or when they’re at the gym.

BUSINESS MODEL & RESOURCES NEEDED

We have a team of experienced workers who handle daily operations, including a part-time social media manager and contractors who handle customer service, PPC ads, and marketing.

THE INDUSTRY

We operate in the health and fitness accessories industry, which is a booming market. The trend towards health-consciousness has increased sharply since the pandemic lockdowns, and there is also a rising demand for related accessories, from clothing suitable for workouts to resistance bands. Our products are popular for being more hygienic and cost-effective, particularly among young people between the ages of 18 and 26 who exercise daily and enjoy taking a bottle with them during outdoor walks and runs or when they’re at the gym.

OPPORTUNITIES TO SCALE

Our growth opportunities include an expansion onto additional sales channels, launching an SEO program, and expanding into related product lines. There is a large opportunity for growth in the U.S. and Europe.

Asking Price: $1,117,000
Gross Income: $580,464
Cash Flow: $319,080
Year Established: 2019
Employees: 5

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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