Growth Opportunity: Amazon E-Commerce Beauty Brand with High Repeat Customer Rate and Rare Daily Deals on Skincare and Hair Care
The business is a leading provider of Beauty Products in the Skin and Hair Care Categories on the Amazon platform. This eCommerce Company is well branded both on Amazon and its Website, offering innovative, proprietary products in the following primary categories: Hair Care and Growth; Skin Care; Facial Cleansers; Eye Serums; Face Moisturizers; Collagen Masks and more. All products sold on the Amazon platform are offered via Prime Shipping, which allows Prime Members to receive their products via same day, 1 day or 2 day delivery.
OPERATIONS
The company locates ingredients for each product from various international sources and ensures that all products are formulated, mixed and assembled in the USA and manufactured and tested in and according to USA GMP standards. The team behind the brand takes immense pride in delivering a premium line of beauty products that are made with hand-selected, high quality ingredients. The mission is to combine the most innovative formulations available to provide consumers with glowing skin, luminous hair and a radiant appearance that inspires confidence.
The company locates ingredients for each product from various international sources and ensures that all products are formulated, mixed and assembled in the USA and manufactured and tested in and according to USA GMP standards. The company enjoys a hands-off 100% FBA and 3PL fulfillment platform and industry-leading brand presentation.
MARKETING AND KEY METRICS
Items are priced between $15 – $30 with an average order value around $28. The company is enrolled in Amazon’s Subscribe and Save program – the base of customers in the subscription program continues to grow over time. There is a tremendous opportunity to begin offering memberships, subscriptions and recurring ordering from the company’s own website as well. The company runs over $100M in sales on the Amazon platform – the shared services agency can continue to be used by new ownership to run this company, should they desire. Currently selling all of its products to only the US domestic markets, the company’s brand is ready for expansion to other global markets like Canada, UK, EU, Australia and Asian Pacific markets with the versatility of Amazon FBA at your fingertips. Yet to reach into additional sales channels like Sephora, Target and Wal-Mart, this retailer is ready for expansion into these platforms as well as traditional Brick & Mortar opportunities.
Currently, all products are sold on the Amazon platform via Prime Shipping. An opportunity to begin offering memberships, subscriptions, and recurring ordering from the company’s own website as well as venturing into additional sales channels like Sephora, Target, and Wal-Mart is highly recommended.
The company offers rare daily deals on skincare and hair care products and has a strong repeat customer rate. The base of customers in the subscription program continues to grow over time. Currently, all products are sold on the Amazon platform via Prime Shipping, which allows Prime Members to receive their products via same day, 1 day or 2 day delivery.
The company’s customer base includes beauty enthusiasts who desire premium, innovative formulations with high-quality and natural ingredients for glowing skin, luminous hair, and a radiant appearance that inspires confidence. The base of customers in the company’s subscription program continues to grow over time due to the rare daily deals on skincare and hair care products, and strong repeat customer rate.
BUSINESS MODEL & RESOURCES NEEDED
The company includes a well-coordinated team and operation infrastructure already in place, making this a genuinely turn-key powerhouse with all the boxes checked, nothing lacking.
THE INDUSTRY
The beauty industry is a rapidly growing sector that shows no signs of slowing down. With an increasing demand for natural, clean, and cruelty-free products, the company is well-positioned to capitalize on these changing consumer preferences. The rise of the eCommerce industry has enabled smaller, niche beauty brands to thrive, and the company is no exception. With the desire for premium products at affordable prices, innovative formulations, and high-quality ingredients, this eCommerce beauty brand has carved out a unique and distinct niche for itself within the industry.
OPPORTUNITIES TO SCALE
With favorable, exclusive supplier terms established, there is an array of scale opportunities available, aside from simply turning the key and realizing growth that is already projected with the existing profit center in-motion. The company’s brand is ready for expansion to other global markets like Canada, UK, EU, Australia, and Asian Pacific markets with the versatility of Amazon FBA at your fingertips. The company runs over $100M in sales on the Amazon platform and there is an opportunity for the business to grow through memberships, subscriptions, and recurring ordering from the company’s own website. The company also has the potential to diversify its sales channels and expand to traditional Brick & Mortar opportunities.
Asking Price: $11,900,000
Gross Income: $9,638,620
Cash Flow: $2,368,091
Year Established: 2017
Employees: 3
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