Handmade Baby Brand with 290 SKUs & 129K Instagram Followers
We are a 5-year established baby brand that specializes in handmade bibs, bows, collars, and pacifier clips. Our products are 100% handmade in the USA by stay-at-home moms. With over 290 individual SKUs and a strong following of 129,000 Instagram Followers, we offer fashionable and exclusive items for babies and toddlers.
OPERATIONS
Our operations involve designing, producing, and selling handmade baby products. We focus on creating high-quality items that are both fashionable and functional. We have a team of product creators and fabric cutters who work part-time to ensure the highest level of craftsmanship in our products.
We operate on a fully stocked model, ensuring that we have sufficient inventory to meet customer demand. We work with suppliers to source high-quality materials for our products. Our logistics involve order tracking and fulfillment, which is currently managed by our team. As we scale, we may explore partnerships with fulfillment centers to streamline our operations.
MARKETING AND KEY METRICS
Our marketing strategy revolves around social media platforms such as Instagram and Pinterest, where we have a strong organic following. We also see opportunities in affiliate and influencer marketing, as well as paid placements on search engines and social media. Expanding onto popular purchasing platforms like Amazon, Etsy, and Target.com is also part of our marketing plan.
Our primary sales channels are our own website and social media platforms. We see opportunities for growth in expanding onto popular purchasing platforms like Amazon, Etsy, and Target.com, as well as developing wholesale partnerships with retailers. By diversifying our sales channels, we can reach a wider audience and drive more sales.
Our key metrics include average order value of $60, customer retention rate, and social media engagement. We track these metrics to measure the success of our marketing efforts and to identify areas for improvement. We also consider customer feedback and reviews as important indicators of our performance.
Our customer base consists primarily of parents and caregivers who are seeking fashionable and functional accessories for their babies and toddlers. We also attract customers who appreciate handmade products and are willing to pay a premium for high-quality items. Our strong social media following indicates a loyal customer base that engages with our brand and is likely to make repeat purchases.
BUSINESS MODEL & RESOURCES NEEDED
At the moment, our team consists of one owner who handles customer service, order tracking and fulfillment, and new product design. We also work with a freelance bookkeeper and a small team of part-time product creators and fabric cutters. As we grow, we may consider hiring additional staff or outsourcing certain tasks to optimize our operations.
THE INDUSTRY
Our business operates in the baby products industry, specifically in the bibs, bows, collars, and pacifier clip space. This industry caters to parents who are looking for fashionable and functional accessories for their babies and toddlers. It is a competitive market, but our unique handmade approach sets us apart from mass-produced products. Examples of competitors in this industry include other handmade baby brands like XYZ Handmade and ABC Boutique.
OPPORTUNITIES TO SCALE
There are several scale opportunities for our business. One example is expanding our product line to include matching baby bags, hats, outfits, and shoes, which would appeal to customers looking for complete sets. Another opportunity is to ramp up our advertising efforts, targeting a larger audience through affiliate and influencer marketing, paid placements, and improved search engine optimization. Finally, we can explore international expansion by offering international shipping and partnering with distributors in other countries.
Asking Price: $165,000
Gross Income: $111,782
Cash Flow: $50,486
Year Established: 2015
Employees: 1
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
