Health and Wellness Ecommerce Business with Five Private Label Brands and Multiple Sales Channels
This eCommerce business operates multiple brands within the Health & Wellness Sector. They offer a diverse selection of organic and health-promoting products, including nutritional supplements, health & beauty items, and organic feminine care. With minimal competition and a loyal customer base, there is significant potential for scale and growth through additional eCommerce opportunities and retail expansion. The business has a strong online presence on platforms such as Amazon, Shopify, Etsy, and eBay. They follow an innovative approach in product selection and inventory strategy and have achieved success through effective marketing and customer service.
OPERATIONS
The business operates multiple brands and sales channels, focusing on various health and wellness niches. They maintain inventory, manage suppliers, handle PPC ad campaigns, and provide customer service. Some tasks are outsourced, such as product labeling and ingredient mixing. The business efficiently utilizes Amazon FBA for fulfillment and has a strong subscription model through Amazon’s Subscribe & Save Monthly program.
The business manages its supply chain by carefully selecting manufacturers to custom-make their products. They maintain inventory at Amazon’s fulfillment centers and a third-party logistics warehouse. Inventory management and restocking are critical to ensure product availability.
MARKETING AND KEY METRICS
The business employs aggressive social media marketing, highly effective Amazon PPC ads, and SEO optimization to drive traffic and promote their products. They also collaborate with social media influencers to reach a wider audience. In addition, the business uses Google ads to direct traffic to their Shopify websites. They have an email database of 21,000 subscribers and explore email marketing for promotions and upsells.
Sales channels for this business include Amazon FBA, Etsy, eBay, and multiple Shopify websites. The business can achieve growth by expanding product offerings, increasing marketing efforts, exploring retail distribution, and expanding into global markets.
Key metrics include sales revenue, customer acquisition costs, customer retention rate, customer reviews and ratings, conversion rates, average order value, and subscriber growth.
The customer base consists of health-conscious individuals, primarily women, who are interested in organic and health-promoting products. They range from fitness enthusiasts to those looking for natural and sustainable alternatives in their daily lives.
BUSINESS MODEL & RESOURCES NEEDED
The business has a small team of 3 employees who handle various aspects of operations, including inventory management, marketing, and customer service. Some tasks are outsourced to third-party providers.
THE INDUSTRY
The Health & Wellness industry encompasses a wide range of products and services aimed at improving people’s physical and mental well-being. This includes nutritional supplements, personal care products, fitness equipment, organic food and beverages, and more. The industry has experienced significant growth in recent years, driven by increasing consumer awareness and desire for healthier lifestyles. Examples of companies in this industry include GNC, Vitacost, and Lululemon.
OPPORTUNITIES TO SCALE
The business has opportunities for scale through SKU expansion, increased marketing efforts, collaboration with social media influencers, and exploring retail distribution channels. They can also expand into global markets through Amazon’s international distribution network. Examples of scale opportunities include introducing vitamins and branded fitness equipment, exploring video ads, and expanding social media presence.
Asking Price: $5,500,000
Gross Income: $3,638,918
Cash Flow: $1,101,968
Year Established: 2010
Employees: 3
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