High-Growth Amazon Vitamins & Supplements Ecommerce Brand for Sale
This 4-year-old brand operates in the Health & Wellness Vertical, selling Nutritional Supplements and Protein Powders. They have a diverse product line with 64 SKUs and hold a Best Seller Tag in various categories. The company has experienced rapid growth, doubling year over year and on track to double again next year.
OPERATIONS
The company uses a system and team to quickly identify product opportunities, create new products, and bring them to market. They have clean books and records and are ready for new ownership to take over. The business model requires low overhead and utilizes Amazon’s Fulfilled by Amazon (FBA) program for storage and shipping needs.
The company utilizes Amazon’s Fulfilled by Amazon (FBA) program for all pick, pack, storage, and shipping needs, eliminating the need for warehouse overhead and product shipping.
MARKETING AND KEY METRICS
The brand is well-represented through high-quality imaging, product descriptions, and website landing pages. Most products are offered on Amazon’s Subscribe & Save program, and the subscriber base continues to grow monthly.
The business has the opportunity for growth by adding new product lines, expanding to other channels and markets (both domestic and international), and exploring off-Amazon opportunities. Potential sales channels include Amazon Europe, Asian markets, iHerb, and Wal-mart.com.
Key metrics for this business include sales revenue, customer acquisition cost, customer lifetime value, subscriber growth rate, and average order value.
The customer base consists of individuals interested in health and wellness, specifically in nutritional supplements and protein powders. This includes fitness enthusiasts, athletes, and individuals looking to improve their overall well-being.
BUSINESS MODEL & RESOURCES NEEDED
The company has a small support team that can transition to the new owner if needed. No previous experience with eCommerce is necessary as training will be provided during the transition.
THE INDUSTRY
The US market for online Vitamin & Supplements sales is $18.3 billion, with a 17.4% growth in eCommerce sales from 2015 to 2020. This industry is continuously moving online, especially during the COVID-19 pandemic, where online sales have skyrocketed. Examples of companies in this industry include GNC, Nature’s Bounty, and Vitacost.
OPPORTUNITIES TO SCALE
This business has multiple scale opportunities, including expanding into international channels, adding new product lines, and developing off-Amazon opportunities. It can easily integrate into Amazon Europe and Asian markets, wholesale brick & mortar, and other leading channels in the industry.
Asking Price: $30,050,000
Gross Income: $15,901,535
Cash Flow: $5,703,485
Year Established: 2017
Employees: 3
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