High-Growth Ecommerce Brand with Huge Social Media Following, 23% Repeat Order Rate, Cutting-Edge Bongs, Pipes and Smoke Accessories

This is a rapidly growing eCommerce company that sells high-end bongs, pipes, and smoke accessories with a 500% YoY growth rate and $115 AOV. They have a strong community following and a 23% repeat customer rate. They sell directly to consumers and through wholesale distributors.

OPERATIONS

90% of their sales are direct to consumer, with only 10% through wholesale. With more marketing practices, they could scale significantly. They have an email list of over 26,000 contacts. The current owner spends around 20 hours per week managing inventory, stock purchasing, advertising oversight and financial management. The company has a skilled team of 12 employees including a general manager, graphic designer, and salesman.

They sell their own in-house brand of products through their own branded site and through wholesale distributors. The company operates out of its own 3,000 square foot warehouse and ships around 50 orders daily.

MARKETING AND KEY METRICS

They currently market through YouTube influencers, blogs, Instagram, and Twitch and have a lot of untapped potential. There is an opportunity to build out wholesale operations through industry relationships and partnerships with local smoke shops and gift boutiques.

23% repeat customer rate, $115 average order value, 500% YoY growth rate.

The company has a strong, diverse and engaged community of customers.

BUSINESS MODEL & RESOURCES NEEDED

The company employs 3 full-time and 9 part-time staff including a general manager, inventory manager, customer service representative, graphic designer, and 7 fulfillment specialists.

THE INDUSTRY

This company operates within the niche and booming smoke accessories industry and has a unique approach and diversified brand of high-end products. The company can be expanded by adding more products or expanding the brand. For example, this company could increase its SEO and affiliate marketing for better marketing returns.

OPPORTUNITIES TO SCALE

This company can scale by expanding more products or subcategories and non-traditional marketing opportunities such as affiliate marketing and brand ambassador expansion.

Asking Price: $3,750,000
Gross Income: $2,359,605
Cash Flow: $830,301
Year Established: 2013
Employees: 12

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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