Highly Popular Online Magazine Network with 85% Repeat Customer Rate and Large Social Following
The Online Magazine Network is a platform that includes 100+ content websites offering news and information across various industries. With a focus on content creation and distribution, the network helps small and medium-sized businesses connect with online shoppers and increase their market reach.
OPERATIONS
The network sells sponsored news posts, banner ads, and content writing services to marketers and small business owners, generating consistent revenue from its list of hundreds of clients. It has a strong working relationship with over 250+ current advertisers and publishers.
The network operates by optimizing programmatic media buys, selling inventory 100% programmatically, and keeping a minimum of 50% of all revenue from client ad spend. It incurs no expenses from client content publication, allowing it to keep 100% of those profits.
MARKETING AND KEY METRICS
The network utilizes social media accounts with a significant following to generate traffic for itself and its clients. It has a large presence on Facebook, Twitter, and Pinterest, which helps attract prospective clients and boosts organic growth.
The network has various growth opportunities, including increasing outbound lead generation, adding more publishers to its network, and acquiring new sites to expand its reach and services. By leveraging social media and programmatic advertising, it can attract larger clients and establish a larger name within the publishing industry.
The network boasts an 85% repeat customer rate and an 86% customer retention rate. It has consistently earned profits from content creation and distribution services, with 70% of gross revenues coming from clients and an additional 25% from subscriptions to its sites.
The network’s customer base consists of small and medium-sized businesses looking to increase their online presence and reach. Its clients range from marketers to small business owners who benefit from the network’s content creation and distribution services.
BUSINESS MODEL & RESOURCES NEEDED
The network currently has four employees responsible for content creation, distribution, advertising, and client management.
THE INDUSTRY
The online magazine industry is a rapidly growing sector in the digital publishing industry. With the shift towards online shopping and programmatic advertising, online magazines play a crucial role in helping businesses connect with their target audience. Examples of successful online magazine networks include Vox Media, BuzzFeed, and Conde Nast.
OPPORTUNITIES TO SCALE
There are opportunities for the network to scale by acquiring new sites, expanding its reach through social media advertising, and targeting specific industries and markets. Additionally, as more businesses shift towards online advertising and programmatic media buys, the demand for online magazine networks is expected to grow.
Asking Price: $2,295,000
Gross Income: $517,576
Cash Flow: $468,524
Year Established: 2018
Employees: 4
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